Flowfushi Co., Ltd. will release the fourth collection of its new brand, UZU, "UZU 38℃ / 99°F LIPSTICK <YOU>," on September 18th. Prior to the nationwide release, all seven designs will be available at the UZU Isetan Shinjuku store from September 2nd.
*Pre-orders for the pre-sale at the Isetan Shinjuku store will begin on August 22nd.
A plus is a minus.
What moment makes your heart sparkle?
7 PRODUCTS, EACH WITH ITS OWN SPECIAL TEXTURE
Each of the seven types has a unique formula developed for feel, texture, color intensity, and finish impression.
-2 / +2
By optimizing the balance of carefully selected powders, waxes, and oils, this product achieves a matte texture with smooth, airy application and a light, moisturizing feel.
‐2 BROWN-BEIGE / INTENSE / MATT
A twist on brown-beige that brightens skin without relying on red.
＋2 SMOKY-RED / INTENSE / MATTE
A smoky red that adds impact to a foggy background and brings out each individual's individuality.
-1 / +1
The hue and texture of this shade are meticulously recreated to create a subtle flush. For anyone seeking a beige that complements any occasion and expression.
-1 CORAL-BEIGE / MEDIUM / SEMI-GLOS
This coral beige creates a delicate sheen and a sheer look.
+1 PINK-BEIGE / INTENSE / SEMI-MATTE
A pink-beige with a semi-matte finish and hints of pink.
-0.5 / ±0 / +0.5
In addition to its color effect that allows you to freely control your complexion, it also acts as a base/top coat when layered with other lip products to create new textures and color changes, and has excellent treatment effects that go beyond a lip balm.
‐0.5 SHEER-GRAY / SHEER / BALM
A sheer gray formulated with guarana extract* for a natural toning down effect.
±0 CLEAR-HOLOGRAM / SHEER / SEMI-GLOSS
A clear hologram formulated with emollient ingredients**, with lavender pink micro pearls adding depth and a nuance of radiance.
+0.5 CLEAR / SHEER / BALM
An orange-yellow clear shade that naturally creates a fresh, healthy glow thanks to plant-derived ingredients such as sea buckthorn extract and carrot extract***.
SELF-MOISTURIZING SYSTEM
For lips that continue to moisturize themselves.
Moisturizing care that simply provides moisture does not allow lips to maintain their own moisturizing power. That's why we focused on the natural moisturizing power that humans possess. Each bottle contains over 19 billion La Flora EC-12(R)**** lactic acid bacteria, also known as "moisturizing bacteria," which work on the skin's normal bacteria. This powers up the normal bacteria on your lips, helping to develop self-moisturizing lips.
Pre-sale from Wednesday, September 2nd, at UZU Isetan Shinjuku store and online store meeco
Ahead of the nationwide release, all seven types of UZU 38℃ / 99°F LIPSTICK <YOU> will be available in advance from September 2nd at UZU Isetan Shinjuku store and Mitsukoshi Isetan cosmetics online store meeco.
Reservations will begin being accepted at UZU Isetan Shinjuku store from August 22nd, and orders can also be placed by phone.
STORE INFORMATION
Isetan Shinjuku Main Building 1F = Cosmetics / UZU
Tel: 03-6380-1658
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Business Hours: 10:00 - 20:00 *Follows the business hours and holidays of Isetan Shinjuku
https://www.uzu.team/isetan/
■UZU 38℃ / 99°F LIPSTICK <YOU>
https://www.uzu.team/3899_you/
■Instagram
https://www.instagram.com/uzu_byflowfushi/
■Twitter
https://twitter.com/uzu_byflowfushi
#38C99F
#YOU
#UnframeTheBeauty
#UZU
#Lipstick
* Guarana extract (moisturizing ingredient) ** Dipentaerythrityl hexahydroxystearate/hexastearate/hexarosinate (moisturizing ingredient) *** Hippophae rhamnoides fruit extract (moisturizing ingredient), Daucus carota sativa (carrot) root extract (moisturizing ingredient, natural coloring ingredient), Arcana root extract (moisturizing ingredient, natural coloring ingredient), Helianthus annuus (sunflower) seed oil (moisturizing ingredient) **** Enterococcus faecalis (moisturizing ingredient)
Click here for company press release details
*Pre-orders for the pre-sale at the Isetan Shinjuku store will begin on August 22nd.
A plus is a minus.
I remember the moment I laughed while crying.
Let your emotions guide you.
It's probably unfinished like this.
That's what I love about it.
What moment makes your heart sparkle?
UZU 38℃ / 99°F LIPSTICK <YOU>
7 types in total, ¥2,200 (excl. tax)
7 PRODUCTS, EACH WITH ITS OWN SPECIAL TEXTURE
Each of the seven types has a unique formula developed for feel, texture, color intensity, and finish impression.
-2 / +2
AIRY MATTE
By optimizing the balance of carefully selected powders, waxes, and oils, this product achieves a matte texture with smooth, airy application and a light, moisturizing feel. ‐2 BROWN-BEIGE / INTENSE / MATT
A twist on brown-beige that brightens skin without relying on red.
＋2 SMOKY-RED / INTENSE / MATTE
A smoky red that adds impact to a foggy background and brings out each individual's individuality.
-1 / +1
HYPER BEIGE
The hue and texture of this shade are meticulously recreated to create a subtle flush. For anyone seeking a beige that complements any occasion and expression. -1 CORAL-BEIGE / MEDIUM / SEMI-GLOS
This coral beige creates a delicate sheen and a sheer look.
+1 PINK-BEIGE / INTENSE / SEMI-MATTE
A pink-beige with a semi-matte finish and hints of pink.
-0.5 / ±0 / +0.5
HYBRID BALM
In addition to its color effect that allows you to freely control your complexion, it also acts as a base/top coat when layered with other lip products to create new textures and color changes, and has excellent treatment effects that go beyond a lip balm. ‐0.5 SHEER-GRAY / SHEER / BALM
A sheer gray formulated with guarana extract* for a natural toning down effect.
±0 CLEAR-HOLOGRAM / SHEER / SEMI-GLOSS
A clear hologram formulated with emollient ingredients**, with lavender pink micro pearls adding depth and a nuance of radiance.
+0.5 CLEAR / SHEER / BALM
An orange-yellow clear shade that naturally creates a fresh, healthy glow thanks to plant-derived ingredients such as sea buckthorn extract and carrot extract***.
SELF-MOISTURIZING SYSTEM
For lips that continue to moisturize themselves.
Moisturizing care that simply provides moisture does not allow lips to maintain their own moisturizing power. That's why we focused on the natural moisturizing power that humans possess. Each bottle contains over 19 billion La Flora EC-12(R)**** lactic acid bacteria, also known as "moisturizing bacteria," which work on the skin's normal bacteria. This powers up the normal bacteria on your lips, helping to develop self-moisturizing lips.
Pre-sale from Wednesday, September 2nd, at UZU Isetan Shinjuku store and online store meeco
Ahead of the nationwide release, all seven types of UZU 38℃ / 99°F LIPSTICK <YOU> will be available in advance from September 2nd at UZU Isetan Shinjuku store and Mitsukoshi Isetan cosmetics online store meeco.
Reservations will begin being accepted at UZU Isetan Shinjuku store from August 22nd, and orders can also be placed by phone.
STORE INFORMATION
Isetan Shinjuku Main Building 1F = Cosmetics / UZU
Tel: 03-6380-1658
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Business Hours: 10:00 - 20:00 *Follows the business hours and holidays of Isetan Shinjuku
https://www.uzu.team/isetan/
■UZU 38℃ / 99°F LIPSTICK <YOU>
https://www.uzu.team/3899_you/
https://www.instagram.com/uzu_byflowfushi/
https://twitter.com/uzu_byflowfushi
#38C99F
#YOU
#UnframeTheBeauty
#UZU
#Lipstick
* Guarana extract (moisturizing ingredient) ** Dipentaerythrityl hexahydroxystearate/hexastearate/hexarosinate (moisturizing ingredient) *** Hippophae rhamnoides fruit extract (moisturizing ingredient), Daucus carota sativa (carrot) root extract (moisturizing ingredient, natural coloring ingredient), Arcana root extract (moisturizing ingredient, natural coloring ingredient), Helianthus annuus (sunflower) seed oil (moisturizing ingredient) **** Enterococcus faecalis (moisturizing ingredient)
Click here for company press release details
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