On May 21st, model Rinka's lifestyle shop, MAISON DE REEFUR, will open on ZOZOTOWN. This will be the brand's first store outside of a street-level store or official website. Zozotown will carry a wide range of items, from women's clothing and bags to shoes, hair accessories, and small items, with a central price range of approximately 17,000 yen. Approximately 100 items will be available at the time of opening. To commemorate the opening, the shop will also be selling limited-edition items featuring illustrations by Swedish artist Lovisa Burfitt, including a T-shirt (6,090 yen), tote bag (5,775 yen), and pouch (3,045 yen). Maison de Reefur is a lifestyle shop that opened in Daikanyama, Tokyo, in April 2012. Rinka serves as director and selects the items. The shop also offers its own daily homewear brand, Reefur, which was renovated this March. A large crowd gathered at Rinka's talk show on April 13th to celebrate her first anniversary. It is said that 350,000 people attended in one year.