The Roman luxury brand, a talented young designer based in Tokyo, and the world's most famous serpent. Bvlgari and YOON, a leading figure in the new wave of female designers, present "Serpenti Through the Eyes of Ambush," a special and exciting collaboration that will see the birth of a limited-edition collection of handbags and accessories.

Writing a remarkable new chapter in the Serpenti collection, which debuted in 2017 and is seen through the eyes of various creators, the AMBUSH x BVLGARI collection offers a fresh interpretation of Bvlgari's glamour icon, the timeless Serpenti Forever bag. Growing up with pop culture and fostering an open-minded and diverse creative mind, AMBUSH's Creative Director YOON is known for her luxurious creations inspired by the real world. Now, she is embarking on a new adventure.


"With this capsule collection, I wanted to express the bold and modern character of Serpenti. The snake is a truly mysterious and fascinating creature of nature, but through Bulgari it has also become a symbol of ever-evolving glamour. The beauty of nature and human creation are fused together, guided by a modern aesthetic."
-YOON

Vibrant colors, extremely soft forms inspired by the natural beauty of snakes, and fresh, cool designs are at the core of YOON's vision. Inspired by the Southeast Asian python, known for its striking, almost artificial coloring and seductive movements, YOON has designed three new styles: the Serpenti Shoulder Bag, the versatile Serpenti Belt Bag, and the alluring Serpenti Minaudière.

@tylersphotos
From left
Bag / Nappa / White W18.5 x H24 x D11cm 320,000 yen Japan exclusive
Credit card holder / Nappa / White W7.5XH11XD1cm 44,000 yen Japan exclusive
Coin purse / Nappa / White W11.5XH10XD2.5cm 63,000 yen Japan exclusive

Embodying the collection's ethos of luxury for everyday wear, the Serpenti Shoulder Bag's top handle model boasts an incredibly soft, quilted nappa leather. Evoking the sensuality of a snake, the bag's curved profile is enhanced by its distinctive shape and oversized metallic details, adding an avant-garde touch. The flexible top handle and detachable shoulder strap allow for versatile styling, staying true to the Serpenti collection's dynamic spirit. Available in five vibrant colors: black, bright blue, purple, bright green, and white, exclusive to Japan. For a similarly vibrant palette, the Serpenti Belt Bag is a must-have. Echoing the snake's transformative power, this accessory offers endless styling possibilities, making it a must-have accessory for day and night. Perfect for keeping with you 24/7, this edgy bag features a detachable belt and shoulder strap, allowing you to wear it as a waist bag, a playful crossbody bag, or a stylish shoulder bag.

A jewel in itself, the Serpenti Minaudière is inspired by the beautiful heart shape of snakes in nature. Available in black nappa leather or metal, this ultimate evening accessory unexpectedly blends Bvlgari's high jeweler DNA with YOON's Tokyo style.

Each style in the "AMBUSH x BVLGARI" collection features a camouflaged snakehead closure. Available in a tone-on-tone color matching the nappa leather, the unexpected mother-of-pearl snake's eyes accentuate the black color. Other colorways feature black onyx for the snake's eyes. The collection's time-honored symbol is given a fresh, modern twist. YOON's urban glamour is also reflected in the stunning accessories. A heart-shaped coin purse, BVLGARI AMBUSH credit card holders and wallets, and a three-coil Serpenti bracelet are crafted from colorful nappa leather, with a metallic snakehead motif adding to the collection's innovative style. "Collaborating with a young, outspoken woman like YOON is an incredibly exciting experience for Bvlgari. This visionary designer's free and creative approach has allowed her to reimagine the Serpenti, a Bvlgari glamour icon, with a result that was completely unexpected. Once again, the Bvlgari snake has come as a surprise to us." - Mireia Lopez Montoya, Managing Director, Bvlgari Accessories Division. "AMBUSH x BVLGARI Collection" launches in September.

@tylersphotos
Bag / Nappa / Bright blue W18.5 x H24 x D11cm 320,000 yen
Bag / Nappa / Purple W18.5 x H24 x D11cm 320,000 yen
Bag / Nappa / Bright green W18.5 x H24 x D11cm 320,000 yen

@tylersphotos
Bag / Nappa / Bright green W18 x H15.5 x D6.5cm 270,000 yen

@tylersphotos
From left
Minaudière / Nappa / Black W17 x H13.8 x D8.4cm 320,000 yen
Minaudière / Metal / Silver W17 x H13.8 x D8.4cm 710,000 yen

@tylersphotos
From left
Bracelet / Nappa / Bright blue 50,000 yen
Coin purse / Nappa / Purple W11.5XH10XD2.5cm 63,000 yen
Credit card holder / Nappa / Bright green W10xL7cm 34,000 yen

Bvlgari The first 50 customers who pre-order a bag from this collection at a boutique will receive a signature from YOON. Please contact a Bvlgari boutique for details.



Click here for company press release details