HOKA ONE ONE releases new all-terrain running shoes with extra-thick cushioning

Jul 30, 2020
HOKA ONE ONE(R) (a division of Deckers Brands/NYSE:DECK) is an innovative premium running shoe brand that delivers exceptional comfort through its proprietary technology. HOKA ONE ONE(R) (a division of Deckers Brands/NYSE:DECK) is an innovative premium running shoe brand that delivers exceptional comfort through its proprietary technology. The new STINSON 6, a highly cushioned all-terrain model, is also being released. New colors will also be available for the CHALLENGER ATR 5 and the SPEEDGOAT 4 trail running shoe. Both models will be available on the official website and in participating stores nationwide from August. HOKA ONE ONE is pleased to announce the release of the STINSON 6, a new, highly cushioned all-terrain model from the off-road "SKY" collection. The STINSON 6 boasts the highest sole volume and excellent cushioning in the HOKA ONE ONE lineup, and has been updated with a more stable upper and an outsole with enhanced grip. Lighter and more stable than its predecessor, it is suitable for a variety of road and off-road surfaces. The upper is made with UNIFI's REPREVE® (polyester fiber), recycled from post-consumer plastic. Additionally, new colors will be available for the CHALLENGER ATR 5, a versatile standard model among HOKA ONE ONE's all-terrain shoes, and the SPEEDGOAT 4, a trail running shoe with excellent grip and cushioning. Both will be available on the official website and at participating retailers nationwide from August. Product details are as follows.

This highly cushioned all-terrain shoe has been completely revamped


■ STINSON ATR 6
HOKA ONE ONE's legacy shoe, the Stinson, has been completely revamped and is now available. The sixth installment, the STINSON ATR 6, offers the highest cushioning in the HOKA ONE ONE lineup thanks to the highest sole volume, making the running feel like riding a hovercraft. The new model features support wings that connect to eyelets that fit the shape of your foot, firmly securing your foot for improved stability. The outsole features a wide, high-density lug arrangement, resulting in a new sole pattern that provides stronger grip on uneven surfaces.

Lighter and more stable than its predecessor, it's suitable for a variety of road and off-road surfaces. The newly developed engineered mesh upper uses UNIFI's REPREVE® (polyester fiber), which is recycled from post-consumer plastic waste. New eyelets provide unique support. The STINSON ATR 6 is a model that combines aggressive aesthetics with unparalleled performance.

Price: 18,000 yen + tax (19,800 yen including tax)
Release date: August 2020

[Men's]
Sizes: 25.0 cm – 30.0 cm ・ 1 color ・ 332g/27cm
Sole specs: Offset 5mm / Heel 37mm / Forefoot 32mm
Color: Dark Blue/High Risk Red
Dark Blue, High Risk RedDark Blue, High Risk Red

【TECHNOLOGY】
[Technology] Midsole Volume / Meta Rocker Geometry / Active Footframe


・ Engineered mesh made from recycled polyester fibers
・ Support wings around the holes designed to take the body's structure into consideration to firmly secure the foot
・ Toe cap reinforced with TPU for improved durability


・ HOKA ONE ONE's thickest CMEVA midsole is lightweight and provides maximum cushioning
・A wide midsole and roomy fit for a comfortable run
・ Meta-rocker from the midfoot to the forefoot provides stability and a smooth push-off


・ Wide, high-density lugs provide firm grip even on uneven surfaces
・ Partial rubber placement makes the shoe lightweight and durable
・ 4mm lugs provide grip on any surface

New colors now available for the all-terrain standard model


■ CHALLENGER ATR 5
Five updates have been made to the shoe, enabling a faster, lighter ride on the trail and a smoother ride on the road. Lugs are placed in the heel area to disperse impact upon landing, enabling a smooth, stable run even on rough terrain. Furthermore, wider lugs have been added to the forefoot, improving grip on trails and wet surfaces. The upper also provides increased support on the sides and heel counter.

Price: 16,000 yen + tax (17,600 yen including tax)
Release date: August 2020

[Men's]
Sizes: 25.0 cm – 30.0 cm ・ 2 colors ・ 266g/27cm
Sole specs: Offset 5mm / Heel 29mm / Forefoot 24mm
Color: Amparo Blue/Evening Primrose, Frost Gray/Bright Marigold

Amparo Blue, Evening PrimroseAmparo Blue, Evening Primrose
Frost Gray, Bright MarigoldFrost Gray, Bright Marigold
[Women's]
Size: 22.0cm – 25.0cm ・ 1 color ・ 218g/24cm
Sole specs: Offset 5m/Heel 27mm/Forefoot 22mm
Color: Dark Blue/Cameo Brown
Dark Blue, Cameo BrownDark Blue, Cameo Brown
A technical trail model with cushioning and grip


■ SPEEDGOAT 4
The "SPEEDGOAT 4" is a model from the technical trail series named after HOKA ONE ONE contracted athlete Karl Meltzer, also known as "The Speadgoat." The upper features a mesh construction that's both breathable and durable. 3D-printed overlays provide midfoot support and overall stability. The toe area also features improved fit and comfort. The outsole has also been redesigned for better grip. The SPEEDGOAT 4 is a trail hero, offering a secure climb and stable descents.

Price: 19,000 yen + tax (20,900 yen including tax)
Release date: August 2020

[Men's]
Sizes: 25.0 cm – 30.0 cm ・ 3 colors ・ 306 g/27 cm
Sole specs: Offset 4 mm / Heel 32 mm / Forefoot 28 mm
Color: Black Iris/Bright Marigold, Gold Fusion/Black Iris (Continuing color), Dark Gull Grey/Anthracite (Continuing color)
*Dark Gull Grey/Anthracite is also available in WIDE

Black Iris, Bright MarigoldBlack Iris, Bright Marigold
Gold Fusion, Black IrisGold Fusion, Black Iris
Dark Gull Grey, AnthraciteDark Gull Grey, Anthracite
[Women's]
Size: 22.0cm –25.0cm ・ 2 colors ・ 263g/24cm
Sole specs: Offset 4mm / Heel 30mm / Forefoot 26mm
Color: Indigo Bunting / Bleached Apricot, Majolica Blue / Heather (continuing color)


Indigo Bunting, Bleached ApricotIndigo Bunting, Bleached Apricot
Majolica Blue, HeatherMajolica Blue, Heather
【About HOKA ONE ONE】
HOKA ONE ONE(R) (Hoka ONE ONE™ creates premium performance footwear for all sports enthusiasts. Born from the outdoors, HOKA ONE ONE™ shoes were originally known for their distinctive, thick midsoles. Today, the brand develops shoes that combine unique functionality and design, inspired by the challenges faced by a wide range of users, from running to walking, fitness, and outdoor activities. HOKA ONE ONE brings the joy of exploring the globe to a wide range of sports enthusiasts, from serious runners to fitness enthusiasts, through bold, and sometimes unimaginative, methods. For more information, visit https://www.hokaoneone.jp or follow @hokaoneone #timetofly.


About Deckers Brands
Deckers Brands is a global leader in the design, distribution, and wholesale of innovative footwear, apparel, and fashion accessories, offering both everyday casual lifestyle pieces and high-performance performance gear. The brand portfolio includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva®, and Sanuk®. Deckers Brands products are sold in over 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year track record of growing niche footwear brands into market-leading lifestyle brands attracting millions of loyal fans worldwide.
For more information, visit https://www.deckers.com.



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