Hiroshi Fujiwara's pool is black. Hike and White Mountaineering are also black.

Apr 7, 2015

The POOL aoyama, a concept shop in Aoyama directed by Fujiwara Hiroshi (1F Chateau Toyo Minamiaoyama, 5-12-24 Minamiaoyama, Minato-ku, Tokyo), will reopen on April 11th after a renovation. The theme of the shop for this renovation is "MELANISM." The interior will be dyed entirely in black, tracing the phenomenon of melanin pigment production. There will also be a collaboration with a brand that features the color black. White Mountaineering has launched a special order line, "Black Mountaineering by White Mountaineering." Items include the "LINEN GORE-TEX COAT" (64,000 yen), which combines linen and Gore-Tex, and the "SAITOS BLOUSON" (52,000 yen), which uses the functional material "SAITOS" and a matte nylon taffeta, all finished in an all-black color. Other items include the "DENIM FRANKEN SHIRTS," "HUMMING BIRD SHIRTS," and "LINEN SHORT PANTS," available in both men's and women's models. A washed jersey print T-shirt featuring the brand's iconic white and mountain graphics will also be available. Meanwhile, the "HYKE" "FIELD JACKET (BIG SIZE)" (38,000 yen), with its striking drop shoulders, is dyed solid black for a modern yet minimalist look. Other items include the "CREW NECK SHIRTS" (22,000 yen), a hybrid of dress shirt and vintage sweatshirt details, and the "SWEAT HALF SLEEVE SHIRTS" (18,000 yen), with wider shoulders and sleeves and a large, deformed gusset, all of which have chic and elegant finishes.
HEW
  • Aoyama concept shop "the POOL aoyama" has been renovated with a "MELANISM" theme
  • "LINEN GORE-TEX COAT" (64,000 yen)
  • "SAITOS BLOUSON" (52,000 yen)
  • "DENIM FRANKEN SHIRTS" (32,000 yen (men's) / 31,000 yen (women's))
  • "HUMMING BIRD SHIRTS" (26,000 yen (men's) / 25,000 yen (women's))
  • "LINEN SHORT PANTS" (26,000 yen (men's) / 25,000 yen (women's))
  • "WHITE PRINT TEE" (7,500 yen)
  • "MOUNTAIN POCKET TEE" (9,000 yen)
  • "FIELD JACKET (BIG SIZE)" (40,000 yen)
  • "CREW NECK SHIRTS" (22,000 yen)
  • "SWEAT HALF SLEEVE SHIRTS" (18,000 yen)
Back to Top