Dover Street Market Ginza (DSMG) kicked off its spring campaign on March 21st to celebrate its third anniversary.
The first-floor event space will feature "Pink Fever," an installation by Los Angeles-based brand "dosa." The installation was created by designer Christina Kim and creative director Malgosia Szemberg. Additionally, the walls of the venue will be covered in a collage of postcard-sized artwork by Texas-born artist Sam Schonzeit.
In keeping with the artwork, the venue will also sell pink-colored items inspired by the lotus-pink sunsets of Myanmar and the nuns of Bagan. Collaboration items with Greek sandal brand "Ancient Greek Sandals" will also be available.
In addition, each brand will be selling a variety of limited-edition items during the campaign period. DSMG is the only place to see the launch of new releases from sacai gem, the brand's exclusive line. This time, the men's collection includes a mod coat (72,000 yen) made from high-density chambray with a washed texture, and the women's collection includes a sweatshirt top (36,000 yen) with an Oxford cotton peplum hem. Additionally, apparel includes a HYKE chester coat made from cotton in two colors, beige and navy, and T-shirts, hoodies, and caps featuring the MBCDG brand tag from a collaboration between mastermind JAPAN and COMME des GARÇONS. A BATHING APE will also be releasing a lineup of T-shirts with foil prints and Swarovski crystals, as well as iPhone 6 covers. In the accessories and bag category, PAUL HARNDEN SHOEMAKERS will be offering numbered edition tote bags. THOM BROWNE will be selling a hat that was not available for sale and that was featured on the runway in the SS15 collection. These are one-of-a-kind items created in collaboration with Stephen Jones, and there will be 10 different styles. Meanwhile, Chrome Hearts will be selling camera straps (97,000 yen) in four colors, including the standard black, as well as limited edition white, red, and camo. SIMONE ROCHA will be offering scarves featuring a 3D flower motif, a particularly popular motif from the SS15 collection. Additionally, a 3D flower installation created by designer Simone himself will be exhibited on the 5th floor from March 27th.
Other brands such as Charles Anastase, CLEANA, J.W.Anderson, kolor BEACON, and SMITH & SMITH are also planning to release limited edition items.
