ADDICTION will release a new liquid rouge and eyeliner as part of its Pre Fall 2020 Collection "ART & BOLD" on July 31, 2020.
ADDICTION Pre Fall 2020 Collection
Creative director KANAKO, who works as a makeup artist on the world's top stages, wanted a product that would maintain rich color and a beautiful finish no matter how much she moved on the runway or on set. This fall, we will be releasing products that feature a matte texture and long-lasting finish, created from the unique perspective of KANAKO, who is active globally.
Paint freely as if you were creating art with vibrant colors. Use one, two, or even multiple colors depending on your mood. This is a color collection that can be used playfully, just like paint. It is filled with the message that we want you to enjoy makeup boldly, as you please.
ADDICTION THE MATTE LIP LIQUID
ADDICTION THE MATTE LIP LIQUID
13 colors available, 3,200 yen each (excl. tax)
An ultra-lightweight liquid lipstick that delivers rich, matte color yet feels weightless on application. The specially designed, ultra-fine, perfect tip allows you to apply color evenly all over your lips, or draw a beautiful line along the contours.
Images: (from left to right)
001 Vintage Mahogany A pink beige that blends in with your lips
002 Copper Cherrywood A milk beige with a soft impression
003 Think Fuchsia A fuchsia pink that makes your lips stand out
004 Fuchsia Garnet An energetic magenta pink
005 Red Red A real red that creates a rich look for your lips
006 Femme Chapeau A vibrant scarlet red
Images: (from left to right)
007 Florescence Poppy A vivid orange like a blooming poppy
008 There is no Blue A calming dark orange
009 Peruvian Brown A warm terracotta brown
010 Roman Sienna A maroon brown that blends well with the skin
011 Carmine Red A graceful and elegant red
012 Foxiest Brown A sophisticated, feminine reddish brown
013 Bordeaux Brown A deep dark brown
ADDICTION THE COLOR LIQUID EYELINER
ADDICTION THE COLOR LIQUID EYELINER
10 colours in total, 3,000 yen each (excl. tax)
An eyeliner that lets you enjoy applying makeup just like paint. The vibrant colours with a matte texture create a playful look. The felt type is smooth and easy to apply, making it easy to draw the curve you want.
Images: (from left to right)
001 Black River A rich black like jet black
002 Rusty Brunette A smoky dark brown
003 Vermillion Petal A vibrant pink like vermilion
004 Dark Burgundy A trendy burgundy
005 Pine Green A deep dark green
006 Cinnamon Brown A brown like dark orange
007 French Rose A vivid pink that catches the eye
008 Buttercup Yellow A vibrant yellow
009 Night Sky Blue A blue like a clear night sky
010 Deep Plum A vibrant purple with a modern look.
【Release Information】
Nationwide release: Friday, July 31, 2020
Pre-orders begin: Friday, July 17, 2020
*Only "ADDICTION THE COLOR Liquid Eyeliner" will be sold on the official online shop.
【Campaign Information】
Pre-orders or purchases of Pre-Fall 2020 Collection products totaling ¥6,000 or more (excluding tax) will receive an original zipper bag Pake(R) as a gift. Choose from six colors: Pink, Orange, Nude, Khaki, Yellow, and Gray.
Period: Starting from Friday, July 17th, 2020. Ends while supplies last.
*This gift will be given only when you make a reservation in-store and purchase two or more products from the Pre Fall 2020 Collection.
*This offer is available at ADDICTION counters, semi-self-service cosmetics shops, and the official online shop.
#addictionbeauty
ADDICTION BEAUTY
▼Official website
https://www.addiction-beauty.com/
▼Pre Fall 2020 Collection introduction site
https://www.addiction-beauty.com/site/specials/s/2007_prefall2020.aspx
▼Official social media accounts
INSTAGRAM @addictionbeauty_official
Twitter @StyleADDICTION
LINE @addictionbeauty
Facebook www.facebook.com/addictionbeauty.official
Click here for company press release details
ADDICTION Pre Fall 2020 CollectionCreative director KANAKO, who works as a makeup artist on the world's top stages, wanted a product that would maintain rich color and a beautiful finish no matter how much she moved on the runway or on set. This fall, we will be releasing products that feature a matte texture and long-lasting finish, created from the unique perspective of KANAKO, who is active globally.
Paint freely as if you were creating art with vibrant colors. Use one, two, or even multiple colors depending on your mood. This is a color collection that can be used playfully, just like paint. It is filled with the message that we want you to enjoy makeup boldly, as you please.
ADDICTION THE MATTE LIP LIQUIDADDICTION THE MATTE LIP LIQUID
13 colors available, 3,200 yen each (excl. tax)
An ultra-lightweight liquid lipstick that delivers rich, matte color yet feels weightless on application. The specially designed, ultra-fine, perfect tip allows you to apply color evenly all over your lips, or draw a beautiful line along the contours.
Images: (from left to right)
001 Vintage Mahogany A pink beige that blends in with your lips
002 Copper Cherrywood A milk beige with a soft impression
003 Think Fuchsia A fuchsia pink that makes your lips stand out
004 Fuchsia Garnet An energetic magenta pink
005 Red Red A real red that creates a rich look for your lips
006 Femme Chapeau A vibrant scarlet red
Images: (from left to right)
007 Florescence Poppy A vivid orange like a blooming poppy
008 There is no Blue A calming dark orange
009 Peruvian Brown A warm terracotta brown
010 Roman Sienna A maroon brown that blends well with the skin
011 Carmine Red A graceful and elegant red
012 Foxiest Brown A sophisticated, feminine reddish brown
013 Bordeaux Brown A deep dark brown
ADDICTION THE COLOR LIQUID EYELINERADDICTION THE COLOR LIQUID EYELINER
10 colours in total, 3,000 yen each (excl. tax)
An eyeliner that lets you enjoy applying makeup just like paint. The vibrant colours with a matte texture create a playful look. The felt type is smooth and easy to apply, making it easy to draw the curve you want.
Images: (from left to right)
001 Black River A rich black like jet black
002 Rusty Brunette A smoky dark brown
003 Vermillion Petal A vibrant pink like vermilion
004 Dark Burgundy A trendy burgundy
005 Pine Green A deep dark green
006 Cinnamon Brown A brown like dark orange
007 French Rose A vivid pink that catches the eye
008 Buttercup Yellow A vibrant yellow
009 Night Sky Blue A blue like a clear night sky
010 Deep Plum A vibrant purple with a modern look.
【Release Information】
Nationwide release: Friday, July 31, 2020
Pre-orders begin: Friday, July 17, 2020
*Only "ADDICTION THE COLOR Liquid Eyeliner" will be sold on the official online shop.
【Campaign Information】
Pre-orders or purchases of Pre-Fall 2020 Collection products totaling ¥6,000 or more (excluding tax) will receive an original zipper bag Pake(R) as a gift. Choose from six colors: Pink, Orange, Nude, Khaki, Yellow, and Gray.
Period: Starting from Friday, July 17th, 2020. Ends while supplies last.
*This gift will be given only when you make a reservation in-store and purchase two or more products from the Pre Fall 2020 Collection.
*This offer is available at ADDICTION counters, semi-self-service cosmetics shops, and the official online shop.
#addictionbeauty
ADDICTION BEAUTY
▼Official website
https://www.addiction-beauty.com/
▼Pre Fall 2020 Collection introduction site
https://www.addiction-beauty.com/site/specials/s/2007_prefall2020.aspx
▼Official social media accounts
INSTAGRAM @addictionbeauty_official
Twitter @StyleADDICTION
LINE @addictionbeauty
Facebook www.facebook.com/addictionbeauty.official
Click here for company press release details
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