Popular stylist Masako Ito and Hobonichi have teamed up to create "weeksdays," a store that makes "I wish something like this existed" a reality. The special sneaker "weeksdays ALL STAR 100 OX," a collaboration with the CONVERSE ALL STAR 100, will be released on August 6, 2020. To commemorate this, "Hobonichi" on the 8th floor of Shibuya PARCO will host "Masako's 100 Views," an exhibition of 100 items that brighten Ito's daily life. For more details about the event, please visit https://www.1101.com/n/weeksdays/contents/20236.
【Masako 100 Views】
Period: Thursday, August 6th – Saturday, August 22nd, 2020 Time: 11:00-20:00
Place: "Hobonichi Sunday" on the 8th floor of Shibuya PARCO, 15-1 Udagawa-cho, Shibuya-ku Admission fee: Free
[Outline of the event]
● Personal belongings of Masako Ito will be on display, with some for sale.
We will be exhibiting 100 items that brighten up the daily life of Masako Ito, the popular stylist and producer of weeksdays. Crafts, industrial products, unique items, vintage items, new items, everyday items, items that are no longer usable but are still important, Japanese items, and foreign items... This is a rare opportunity to see the personal items that Ito uses at home. Some items will also be sold by lottery. (Sale details will be announced on the weeksdays page on August 6th.) In addition to the exhibits, there will also be a "Masako Flea Market" corner. Here, Ito's personal items will be sold exclusively at the venue, on a first-come, first-served basis.
● You will be able to try on and purchase the weeksdays ALL STAR 100 OX.
You can try on and purchase the "weeksdays ALL STAR 100 OX," a collaboration sneaker between Converse and weeksdays, at Shibuya PARCO's "Hobonichi Sunday."
weeksdays ALL STAR 100 OX
Release date: Thursday, August 6, 2020 ・Price: 9,900 yen (tax included)
Where to buy: weeksdays web shop, Shibuya PARCO "Hobonichi Sunday"
Sizes: 22.0cm - 30.0cm ・Color: Navy
● A great value set of Converse and overalls is also available.
We've also prepared a great value set of 100 sets that combines the weeksdays ALL STAR 100 OX with weeksdays' popular overalls. The overalls are a collaboration between weeksdays and the popular linen brand fog linen work.
weeksdays ALL STAR 100 OX + overalls set
Special price at the venue: 22,000 yen (tax included) *Regular price: 26,950 yen (tax included)
Sold at: Shibuya PARCO "Hobonichi Sunday"
Overalls size: Free size Overalls colours: Navy, black, red (limited quantity)
● "weeksdays" will release its first book, "Masako 100 Views."
"Masako 100 Views," the exhibition catalogue and the first book from "weeksdays," will be released.
Book "Masako 100 Views"
Author: Ito Masako 236 pages/full colour/B5 variant/softcover
Retail price: 1,980 yen (tax included) ISBN: 9784865014488
Pre-sale: Thursday, August 6, 2020 at weeksdays web shop and Shibuya PARCO "Hobonichi Sunday"
On sale at general bookstores: Tuesday, August 25, 2020
● There will also be venue-exclusive merchandise and exhibits.
To commemorate the exhibition, we will be offering original tote bags featuring the work of illustrator Yachiyo Katsuyama (who is responsible for the illustrations at the exhibition venue), as well as original tote bags featuring the illustrations at the exhibition venue.We will also be displaying the 2021 edition of the calendar, which will be released in September, in advance, and other fun things to enjoy at the venue. Original tote bag Retail price: 1,100 yen (tax included) Available at: Shibuya PARCO "Hobonichi Sunday" venue only Weeksdays Almanac (2021 edition) On sale from: Thursday, September 3, 2020 Retail price: 1,980 yen (tax included) Available at: weeksdays web shop Profile of Ito Masako Born in 1970 in Yokohama, Kanagawa Prefecture. Studied design and dressmaking at Bunka Fashion College. Works as a table stylist for food, miscellaneous goods, and more, appearing in cookbooks and magazines. A self-proclaimed foodie and travel lover, she travels around Japan and overseas in search of delicious, cute, and fun things. In July 2018, she launched "weeksdays," a web content and shop updated daily for the Hobonichi Itoi Shimbun, and is involved in product production. She is the author of numerous books. Her recent publications include "It's Time to Think About What's Good for Your Body" and "Dedicated Delicious Time to That Person" (both published by Asahi Shimbun Publications), "Masako Ito's Shopping Banzai!" (Shueisha), "Fruit Patrol" and "Bentocho Hyaku" (100 Bento Diaries) (both published by Magazine House), "Masako Ito's Tableware Selection" (PHP Institute), and "Sunny Day Today: Tidying Up" (Chikuma Shobo).
[About weeksdays]
"weeksdays" is a content and online shop produced by Masako Ito within "Hobonichi." It brings together items that you might not expect to find. The theme is food, clothing, and shelter. Each week, she introduces items that make life more enjoyable, including "clothing," "eating," and "living," as well as items that don't fit neatly into those three categories. She collaborates with a wide variety of people, from individual artists to major brands and manufacturers. She also works with new people who are not yet widely known. Through dialogues, roundtable discussions, and interviews, we deliver the stories of the people and places behind the objects through thoughtful text and beautiful photographs. "Weeks" and "Days"—these two words combined—are the inspiration for this store's name, which conveys the idea that "something fun happens every day." https://www.1101.com/n/weeksdays/
Click here for company press release details
【Masako 100 Views】
Period: Thursday, August 6th – Saturday, August 22nd, 2020 Time: 11:00-20:00
Place: "Hobonichi Sunday" on the 8th floor of Shibuya PARCO, 15-1 Udagawa-cho, Shibuya-ku Admission fee: Free
[Outline of the event]
● Personal belongings of Masako Ito will be on display, with some for sale.
We will be exhibiting 100 items that brighten up the daily life of Masako Ito, the popular stylist and producer of weeksdays. Crafts, industrial products, unique items, vintage items, new items, everyday items, items that are no longer usable but are still important, Japanese items, and foreign items... This is a rare opportunity to see the personal items that Ito uses at home. Some items will also be sold by lottery. (Sale details will be announced on the weeksdays page on August 6th.) In addition to the exhibits, there will also be a "Masako Flea Market" corner. Here, Ito's personal items will be sold exclusively at the venue, on a first-come, first-served basis.
● You will be able to try on and purchase the weeksdays ALL STAR 100 OX.
You can try on and purchase the "weeksdays ALL STAR 100 OX," a collaboration sneaker between Converse and weeksdays, at Shibuya PARCO's "Hobonichi Sunday."
weeksdays ALL STAR 100 OX
Release date: Thursday, August 6, 2020 ・Price: 9,900 yen (tax included)
Where to buy: weeksdays web shop, Shibuya PARCO "Hobonichi Sunday"
Sizes: 22.0cm - 30.0cm ・Color: Navy
● A great value set of Converse and overalls is also available.
We've also prepared a great value set of 100 sets that combines the weeksdays ALL STAR 100 OX with weeksdays' popular overalls. The overalls are a collaboration between weeksdays and the popular linen brand fog linen work.
weeksdays ALL STAR 100 OX + overalls set
Special price at the venue: 22,000 yen (tax included) *Regular price: 26,950 yen (tax included)
Sold at: Shibuya PARCO "Hobonichi Sunday"
Overalls size: Free size Overalls colours: Navy, black, red (limited quantity)
● "weeksdays" will release its first book, "Masako 100 Views."
"Masako 100 Views," the exhibition catalogue and the first book from "weeksdays," will be released.
Book "Masako 100 Views"
Author: Ito Masako 236 pages/full colour/B5 variant/softcover
Retail price: 1,980 yen (tax included) ISBN: 9784865014488
Pre-sale: Thursday, August 6, 2020 at weeksdays web shop and Shibuya PARCO "Hobonichi Sunday"
On sale at general bookstores: Tuesday, August 25, 2020
● There will also be venue-exclusive merchandise and exhibits.
To commemorate the exhibition, we will be offering original tote bags featuring the work of illustrator Yachiyo Katsuyama (who is responsible for the illustrations at the exhibition venue), as well as original tote bags featuring the illustrations at the exhibition venue.We will also be displaying the 2021 edition of the calendar, which will be released in September, in advance, and other fun things to enjoy at the venue. Original tote bag Retail price: 1,100 yen (tax included) Available at: Shibuya PARCO "Hobonichi Sunday" venue only Weeksdays Almanac (2021 edition) On sale from: Thursday, September 3, 2020 Retail price: 1,980 yen (tax included) Available at: weeksdays web shop Profile of Ito Masako Born in 1970 in Yokohama, Kanagawa Prefecture. Studied design and dressmaking at Bunka Fashion College. Works as a table stylist for food, miscellaneous goods, and more, appearing in cookbooks and magazines. A self-proclaimed foodie and travel lover, she travels around Japan and overseas in search of delicious, cute, and fun things. In July 2018, she launched "weeksdays," a web content and shop updated daily for the Hobonichi Itoi Shimbun, and is involved in product production. She is the author of numerous books. Her recent publications include "It's Time to Think About What's Good for Your Body" and "Dedicated Delicious Time to That Person" (both published by Asahi Shimbun Publications), "Masako Ito's Shopping Banzai!" (Shueisha), "Fruit Patrol" and "Bentocho Hyaku" (100 Bento Diaries) (both published by Magazine House), "Masako Ito's Tableware Selection" (PHP Institute), and "Sunny Day Today: Tidying Up" (Chikuma Shobo).
[About weeksdays]
"weeksdays" is a content and online shop produced by Masako Ito within "Hobonichi." It brings together items that you might not expect to find. The theme is food, clothing, and shelter. Each week, she introduces items that make life more enjoyable, including "clothing," "eating," and "living," as well as items that don't fit neatly into those three categories. She collaborates with a wide variety of people, from individual artists to major brands and manufacturers. She also works with new people who are not yet widely known. Through dialogues, roundtable discussions, and interviews, we deliver the stories of the people and places behind the objects through thoughtful text and beautiful photographs. "Weeks" and "Days"—these two words combined—are the inspiration for this store's name, which conveys the idea that "something fun happens every day." https://www.1101.com/n/weeksdays/
Click here for company press release details
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