Louis Vuitton releases digital film as a prelude to the Spring/Summer 2021 Men's Collection

Jul 16, 2020
Louis Vuitton has released a digital film that serves as a prelude to Men's Artistic Director Virgil Abloh's latest Spring/Summer 2021 collection.

(c)LOUIS VUITTON
The Spring/Summer 2021 collection, titled "Message in a Bottle," begins at the historic Louis Vuitton family mansion in Asnières, a suburb of Paris. The film shows couriers packing shipping containers and loading them onto barges for the journey down the Seine River and beyond Paris. Colourful animated characters known as "Zoooom with friends" sneak aboard the ship, hiding out as they embody Virgil Abloh's ongoing theme of boyhood in his Louis Vuitton collections.
The digital film can be viewed below:
https://jp.louisvuitton.com/jpn-jp/magazine/articles/men-spring-summer-2021-show#

The collection will be unveiled in stages in several cities as part of an international event that weaves the world together on a maritime voyage, starting in Paris. The next port of call is Shanghai on August 6th - stay tuned.



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