Saint Laurent will open a pop-up store on the first floor of the Isetan Shinjuku Men's Building on August 7th. It's located immediately to the left of the main entrance. It will run for six months until February 4th, 2014. The approximately 66-square-meter shop will feature the 2013-14 Autumn/Winter collection, including this season's iconic ring boots (135,450 yen), available early. The boots are made of calf leather with a 4cm heel and come in two colors: black and beige. Immediately after the show in Paris in January, many customers inquired about the boots. The 2013-14 Autumn/Winter men's collection, titled "SAINT LAURENT IS THE NEW GRUNGE," is themed around California grunge style. It includes checked outerwear and shirts, distressed denim, and smoking and leather jackets, all of which are signature pieces of Hedi's style. Sales have already begun at Saint Laurent's flagship store in Omotesando since July, and according to the brand, the black backpack is selling particularly well. It features leather details on the zippered pockets and is priced at ¥124,950.
This marks the first time in 10 years that a brand has set up a pop-up shop on the first floor of Isetan Men's Building. The existing Saint Laurent store on the third floor will be closed during this period.
