Driven by the desire to "deliver products that are truly good for skin," etvous offers skincare based on dermatology that enhances the skin's natural power, as well as gentle mineral cosmetics that do not require cleansing. Starting July 8, 2020, etvous will open a limited-time pop-up store in the Cosmetics/Promotion section on the first floor of the Isetan Shinjuku Main Building.
etvous is a leading brand of natural cosmetics, but its unique, trendy and sophisticated worldview has earned it support from women who not only excel at skin-friendly cosmetics but also enjoy fashion. This pop-up store at the Isetan Shinjuku Main Building will showcase etvous's natural yet urban and simple brand worldview, and feature an event space where customers can fully experience the appeal of its products, targeting mature women who seek simple, high-quality products. The product lineup will include approximately 170 items, ranging from a makeup series (MINERAL MAKEUP) that does not require cleansing to a skincare series (CERAMIDE SKINCARE) that focuses on human ceramides to improve skin's moisture retention, and etvous's exclusive beauty advisors will be on hand to introduce the products. In addition, during the pop-up period, the following limited edition sets will be on sale, and the 2020 Fall/Winter collection will also be released (in limited quantities) ahead of the nationwide release.
《Pop-up image》
《NEWS 1》 Pop-up store exclusive set on sale!
・Base makeupset1. QuantityLimited release
[Product name] Base makeup set (Mineral concealer palette & mineral UV veil)
[Set contents]
Mineral concealer palette (actual product)
Mineral UV veil (actual product)
[Price] 7,200 yen (excluding tax) (10% off)
・Base Makeup Set 2. Limited quantity release
[Product name] Base Makeup Set (Mineral Concealer Palette & Mineral Silky Veil)
[Set contents]
Mineral Concealer Palette (actual product)
Mineral Silky Veil (actual product)
[Price] 6,750 yen (excluding tax) (10% off)
・Skin Care Set 1. Limited quantity release
[Product name] Moisturizing Set II (Moisturizing Lotion & Moisturizing Serum)
[Set contents]
Moisturizing Lotion (actual product)
Moisturizing Serum (actual product)
[Price] 6,480 yen (excluding tax) (10% off)
・Skin Care Set 2. Limited quantity release
[Product name] Moisture & Whitening Set
[Set contents]
Moisturizing Lotion (actual product)
Moisturizing Serum (actual product)
Medicated Whitening Clear Serum (actual product)
[Price] 10,980 yen (excl. tax) (10% off)
《NEWS2》 The first 300 customers will receive an original ETVOS tote bag
The first 300 customers who spend 6,000 yen (excluding tax) or more at the pop-up store will receive a free logo tote bag.
《NEWS 3》 The first 300 customers will receive an ETVOS original tumbler
The first 300 customers who spend 10,000 yen (excluding tax) or more at the pop-up store will receive an original tumbler.
《NEWS4》2020AW COLLECTION Pre-release
The 2020 Fall/Winter Collection (3 makeup items/limited quantity) will be available at our pop-up store from July 8th, featuring trendy new colors and products unique to etvous, which will be released nationwide on August 19th. Enjoy the contrast of textures in this collection of eye and lip makeup that will boost your positive mood.
Click here for company press release details
etvous is a leading brand of natural cosmetics, but its unique, trendy and sophisticated worldview has earned it support from women who not only excel at skin-friendly cosmetics but also enjoy fashion. This pop-up store at the Isetan Shinjuku Main Building will showcase etvous's natural yet urban and simple brand worldview, and feature an event space where customers can fully experience the appeal of its products, targeting mature women who seek simple, high-quality products. The product lineup will include approximately 170 items, ranging from a makeup series (MINERAL MAKEUP) that does not require cleansing to a skincare series (CERAMIDE SKINCARE) that focuses on human ceramides to improve skin's moisture retention, and etvous's exclusive beauty advisors will be on hand to introduce the products. In addition, during the pop-up period, the following limited edition sets will be on sale, and the 2020 Fall/Winter collection will also be released (in limited quantities) ahead of the nationwide release.
《Pop-up image》
《NEWS 1》 Pop-up store exclusive set on sale!
・Base makeupset1. QuantityLimited release
[Product name] Base makeup set (Mineral concealer palette & mineral UV veil)
[Set contents]
Mineral concealer palette (actual product)
Mineral UV veil (actual product)
[Price] 7,200 yen (excluding tax) (10% off)
・Base Makeup Set 2. Limited quantity release
[Product name] Base Makeup Set (Mineral Concealer Palette & Mineral Silky Veil)
[Set contents]
Mineral Concealer Palette (actual product)
Mineral Silky Veil (actual product)
[Price] 6,750 yen (excluding tax) (10% off)
・Skin Care Set 1. Limited quantity release
[Product name] Moisturizing Set II (Moisturizing Lotion & Moisturizing Serum)
[Set contents]
Moisturizing Lotion (actual product)
Moisturizing Serum (actual product)
[Price] 6,480 yen (excluding tax) (10% off)
・Skin Care Set 2. Limited quantity release
[Product name] Moisture & Whitening Set
[Set contents]
Moisturizing Lotion (actual product)
Moisturizing Serum (actual product)
Medicated Whitening Clear Serum (actual product)
[Price] 10,980 yen (excl. tax) (10% off)
《NEWS2》 The first 300 customers will receive an original ETVOS tote bag
The first 300 customers who spend 6,000 yen (excluding tax) or more at the pop-up store will receive a free logo tote bag.
《NEWS 3》 The first 300 customers will receive an ETVOS original tumbler
The first 300 customers who spend 10,000 yen (excluding tax) or more at the pop-up store will receive an original tumbler.
《NEWS4》2020AW COLLECTION Pre-release
The 2020 Fall/Winter Collection (3 makeup items/limited quantity) will be available at our pop-up store from July 8th, featuring trendy new colors and products unique to etvous, which will be released nationwide on August 19th. Enjoy the contrast of textures in this collection of eye and lip makeup that will boost your positive mood.
Click here for company press release details
The press releases featured in this article have been provided by PR TIMES, Inc. and are reproduced verbatim. FASHION HEADLINE does not recommend the products or services featured, nor does it guarantee the contents of the press releases. For inquiries regarding the content of the publications, please contact PR TIMES Inc. directly (https://prtimes.jp/).
