Model and designer Poppy Delevingne has been appointed as Jo Malone's first London Girl.
The older sister of model and actress Cara Delevingne, Poppy Delevingne is renowned for her cool, edgy British style. She has appeared in prestigious fashion magazines such as Love, W, and Vogue, as well as in advertising campaigns for Louis Vuitton and Alberta Ferretti.
Poppy Delevingne expressed her joy as the first London Girl, saying, "Jo Malone London is woven into my life; it's a brand I love. I couldn't be happier to be working for them." She will be involved in various projects over the next year. She will embody the brand's spirit of sophistication, originality, wit, and hospitality, and will share its appeal with people around the world. To celebrate her appointment, Poppy Delevingne hosted a Blossom Ball at the Jo Malone London Townhouse on April 23rd. The 18th-century townhouse was scented with orange blossom, lime basil, and mandarin candles, and the rooms and the "Kissing Swing" at the entrance were lavishly decorated with scarlet and violet flowers reminiscent of spring fields, creating a glamorous atmosphere. Arriving at the venue enveloped in the brand's Peony & Blush Suede and Tuberose Angelica scents, Poppy Delevingne wore a blue chiffon haute couture dress custom-made for the party by Jonathan Saunders and coordinated with Nicholas Kirkwood sandals. Matthew Williamson and Savan Miller were also in attendance at the party. Guests enjoyed a sumptuous meal by Cellar Society, Nyetimber English sparkling wine, and cocktails named after Poppy: the Poptail and the Gilpins Gin: the Snap Crackle Popdog.