UNDERSON UNDERSON, created by Mash Style Lab Inc., will open a new store at NEWoMan Yokohama, which opens in Yokohama on June 24, 2020.


This marks the opening of the brand's second store, following its first store which opened at NEWoMan Shinjuku in August 2019. Based on the concept of "healthy skin created by washi paper," the brand uses WASHIFABRIC™, a material woven from ancient Japanese traditions and patented technology. The brand offers a range of products, including loungewear and miscellaneous goods, centered on skin- and eco-friendly underwear for men, women, and babies, proposing a thoughtful lifestyle.


Store Information

Image of NEWMAN Yokohama Store
Opening date: Wednesday, June 24, 2020
Store name: UNDERSON UNDERSON NEWMAN Yokohama Store
(Kana notation: Anderson Anderson NEWMAN Yokohama Store)
Address: 4F NEWMAN Yokohama, 1-1-1 Minamisaiwai, Nishi-ku, Yokohama, Kanagawa 220-0005
TEL: 045-534-5443 *Open from the opening date

UNDERSON UNDERSON official website: https://undersonunderson.com/
Instagram: @underson.underson


About UNDERSON UNDERSON

◆Brand concept
"Healthy skin made from washi paper." Japanese underwear that is kind to the skin and the environment.



◆WASHIFABRIC™ - Functionality boasted by exclusive patented material -
Despite being a natural fiber, it is an unparalleled multi-functional material with properties such as deodorizing, water absorption, quick drying and automatic humidity control. 。

UNDERSON UNDERSON Product Features
● Wide range of sizes
Our classic long pants and long-sleeved tops are available in standard sizes as well as shorter lengths (85-90% of the standard length). We offer size standards that can accommodate those with body shape insecurities or style preferences.

● Rarity
Currently, there is only one twisting machine in Japan that is capable of producing the washi yarn used in "WASHIFABRIC™". It is a rare material with limited production.

● Environmentally friendly
The washi paper used is 100% natural, made from wood harvested from managed forests both in Japan and overseas. We also offer an "Additive-free" lineup of products that are additive-free and dye-free, making the most of the natural texture and original functionality of washi paper without using any synthetic chemical dyes or additives such as silicone.

Product lineup (example)

Regular Bra Top 3,600 yen (excluding tax)
Regular Short Boxer Shorts 2,700 yen (excluding tax)
Milano Rib Sleeveless Top 13,500 yen (excluding tax)
Regular Short Boxer 3,600 yen (excluding tax)
Relaxed Graphic T-shirt Vol.4 [Men's] 8,800 yen (excluding tax)
Washi Velvet Insole 3,600 yen (excluding tax)
Center-opening romper 10,500 yen (excluding tax)


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