Lots of exciting umbrellas for rainy or sunny days! "Iida Umbrella Shop Summer Umbrella Exhibition" held at Ginza Tsutaya Bookstore

Event Date:2020.06.26-08.07
Jun 22, 2020
Ginza Tsutaya Bookstore will be hosting the "Iida Umbrella Shop Summer Umbrella Exhibition" at its stores and online shop from June 26th. In addition to umbrellas featuring unique patterns using textiles designed by umbrella artist Yoshihisa Iida, we will also be introducing surprising rainy day goods, such as bags made from umbrella parts. In addition, due to the impact of COVID-19, some umbrellas and other items normally only available in stores will be available for purchase online.




As the humid rainy season transitions into full-blown summer, we are hosting the "Iida Umbrella Shop Summer Umbrella Exhibition" in-store and online to introduce exciting items to help you enjoy the upcoming hot season.

The greatest attraction of "Iida Umbrella Shop" is the textiles designed by umbrella artist Yoshihisa Iida himself. Motifs familiar to us in our daily lives, such as "corn," "noriben" (seaweed bento), and "colored pencils," are expressed in colorful, patterned textiles with a unique perspective. Each piece is sure to stand out as part of your fashion coordination, making you look forward to going out.



In addition to the classic rain and parasols, we also recommend our interesting "koma bags," "backpacks," and "catering bags" made using umbrella parts. We have a wide selection of items perfect for both personal use and gifts.

Special online page: https://store.tsite.jp/ginza/blog/stationery/14322-1358570611.html


Item introduction 1. - Umbrellas and parasols -

In addition to the parasols and umbrellas that are popular every year, we also plan to carry umbrellas that can be used in both rain and sun, which we have not carried before. We hope you will take this opportunity to find your favorite one to spend the summer with.



Item introduction 2. - Koma bags -

The triangular pieces of cloth used to make umbrellas are called "koma." The "Koma Bag," made using these "koma," is a product unique to IIDA Umbrella Shop that is perfect for quick shopping trips or outings. Even the same fabric can have a different texture depending on how it is cut, so it's fun to feel like you're choosing a one-of-a-kind item.



Item Introduction 3. - Letter Set

This letter set uses the pressed flower pattern from IIDA Umbrella Shop's textiles. The slightly transparent envelope gently encases the sender's message and feelings.



Recommended item by the Ginza Tsutaya Bookstore concierge: Sacoche

This sacoche is made from the same water-repellent fabric as umbrellas. It has a zipper and adjustable shoulder straps, and is very lightweight. It can be used for a wide range of purposes, from walks around the neighborhood to leisure activities. Another nice feature is the mesh pocket on the outside. In summer, you want to go out with as little luggage as possible. Be sure to wear your favorite pattern and head out!



"Iida Umbrella Shop Summer Umbrella Exhibition"

Period: Friday, June 26th - Friday, August 7th
Special page: https://store.tsite.jp/ginza/blog/stationery/14322-1358570611.html
Business hours: Please check the store website.

*Normally, items with limited quantities such as umbrellas are only sold in-store, but in consideration of the impact of COVID-19, we will also be selling some products online.


Brand Introduction
Iida Umbrella Shop
An umbrella shop run by umbrella artist Iida Yoshihisa that accepts personal orders. The shop does not have a physical store, but tours the country twice a year (spring and autumn) for order meetings and sales at events. Every year, new textiles are created for umbrellas, and each original umbrella (sun umbrellas and rain umbrellas) is handmade. The shop also produces umbrellas for films and stage performances, collaborates with other industries, and is involved in other umbrella-related activities.


Ginza Tsutaya Bookstore - Stationery and Miscellaneous Goods -
We offer writing instruments and objects as art pieces


We strive to create a sales floor that conveys beautiful writing instruments and objects collected from all over the world, as well as Japan's wonderful craftsmanship. In particular, we focus on handicrafts by artisans who incorporate modern designs while carrying on traditional techniques and taking on new challenges. We also carry a large selection of products that are exclusive to Ginza Tsutaya Bookstore, so be sure to stop by if you're looking for souvenirs from Ginza, Tokyo.


Store Information
Ginza Tsutaya Bookstore
Address: GINZA SIX 6F, 6-10-1 Ginza, Chuo-ku, Tokyo 104-0061
Phone number: 03-3575-7755
Opening hours: Please check the store's website.
Website: https://store.tsite.jp/ginza/
Facebook: https://www.facebook.com/GINZA.TSUTAYABOOKS/?ref=bookmarks
Twitter: https://twitter.com/GINZA_TSUTAYA
Instagram: https://www.instagram.com/ginza_tsutayabooks/



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