ANYA HINDMARCH is hosting a pop-up for its customizable "BUILD A BAG" bags at the Isetan Shinjuku Main Building, 1st floor, Handbags/Promotions section, until July 11th.

"BUILD A BAG" starts with a simple bag made from luxurious leather, and allows you to customize it into your own original bag by choosing various accessories such as straps, handles, key chains, stickers, jewelry, and tassels.

Currently available in Japan at ANYA HINDMARCH Aoyama, ANYA HINDMARCH Ginza Six, and online, a "BUILD A BAG" pop-up has now appeared at the Isetan Shinjuku store for a limited time. Bags start at 150,000 yen for the large size and 135,000 yen for the small size.