Premium running shoe brand HOKA ONE ONE will begin accepting pre-orders for CLIFTON EDGE, an innovative road running shoe offering a smooth running experience, on the HOKA ONE ONE official website from June 15th, with a new release date of July 1st.
HOKA ONE ONE(R) HOKA ONE ONE(TM) (a division of Deckers Brands/NYSE:DECK) is an innovative premium running shoe brand that delivers the ultimate in comfort through its proprietary technology. HOKA ONE ONE is pleased to announce the release of the CLIFTON EDGE, a revolutionary new road running shoe designed to maximize the potential of runners of all levels, representing the culmination of HOKA ONE ONE's footwear innovation. Pre-orders will begin on June 15th on the HOKA ONE ONE official website, with sales scheduled to begin on July 1st on the official website and at participating retailers nationwide. The CLIFTON EDGE features a rearward-extending heel design that broadens the outsole's contact area, cushioning the impact of landing and enabling a smooth transition of weight from heel to toe, resulting in a comfortable, smooth running experience. The sole features HOKA ONE ONE's softest, lightest, and most advanced foam with a three-dimensional structure, providing both cushioning and rebound. It delivers the smoothest running experience ever, allowing you to run longer and with even more ease. This shoe truly represents the pinnacle of HOKA ONE ONE's innovation.
To commemorate the release of the CLIFTON EDGE, the HOKA Ekiden Strava Challenge will be held from June 29th to July 26th, a virtual event in which participants can participate while maintaining social distance. Named after the Japanese relay-style running race "Ekiden," the HOKA Ekiden Strava Challenge is a virtual event that allows participants to safely enjoy themselves while feeling connected to others through the challenge, especially now when maintaining social distance is important.
In addition, in July, HOKA ONE ONE's official social media Instagram account (@hokaoneone_jp) will be holding a prize campaign where participants can win a CLIFTON EDGE. Further details for both will be announced soon. Product details are as follows.
CLIFTON EDGE
An innovative new model adds lightness and responsiveness to HOKA ONE ONE's signature series
An evolution of HOKA ONE ONE's best-selling CLIFTON series, which has won numerous industry awards and combines lightweight and exceptional cushioning, the new CLIFTON EDGE road running shoe delivers the smoothest and lightest ride yet. Pushing the limits of Clifton performance, the shoe further advances innovation with the latest foam and 3D construction. The sole features a new, ultra-lightweight, highly resilient foam, combining HOKA ONE ONE's signature cushioning and ride with lightness and responsiveness. The unique, supportive flared outsole and increased heel area cushions impact and allows for a smooth, heel-to-toe transition for a comfortable, smooth ride.
Price: 20,000 yen + tax (22,000 yen including tax)
Release date: July 1, 2020 (Pre-orders accepted: from June 15, 2020)
・ Sports and outdoor specialty stores [List of stores] https://bit.ly/3cQgF2y
・ HOKA ONE ONE official website https://www.hokaoneone.jp
[Men's]
Size: 25.0 cm – 30.0 cm ・ 2 colors ・ 252g/27cm
Sole specs: Offset 5mm/Heel 29mm/Forefoot 24mm
Color: Nimbus Cloud/Lunar Rock, Anthracite/Evening Primrose
Nimbus Cloud, Lunar Rock
Anthracite/Evening Primrose
［Women's］
Size: 22.0cm – 25.0cm, 2 colors, 204g/24cm)
Sole specs: Offset 5mm / Heel 26mm / Forefoot 21mm
Colours: Nimbus Cloud / Lunar Rock, Moonlit Ocean / Evening Primrose
Nimbus Cloud, Lunar Rock
Moonlit Ocean/Evening Primrose
【TECHNOLOGY】
[Technology] Midsole Volume / Meta Rocker Geometry / Active Footframe
[Material] Upper: Textile Sole: Rubber EVA
- TPU yarn is arranged in a luxurious deposit shape to reinforce the forefoot and around the eyelets
- The collar is equipped with a shape-shifting foam ankle pad that gently wraps around the ankle to comfortably secure it
- The new vertical collar integrated pull tab makes it easy to put on and take off
- Meta-rocker that starts near the heel provides a bouncy running feel
- New, highly resilient foam adds lightness and rebound to the cushioning and running feel that HOKA ONE ONE is known for
- The new heel shape reduces the impact of landing and ensures a smooth weight transfer from heel to toe
- The rubber-EVA blend outsole provides support during mid-speed sections, delivering a lively feel
About HOKA ONE ONE】
HOKA ONE ONE(R) creates premium performance footwear for all sports enthusiasts. Born in the outdoors, HOKA ONE ONE(TM) shoes were initially known for their distinctive, thick midsoles. Today, the brand develops shoes that combine unique functionality and design, inspired by the idea of solving problems for a wide range of users, primarily those involved in running, walking, fitness, and the outdoors.
HOKA ONE ONE takes bold, and sometimes unimaginative, steps to bring the joy of exploring the globe to a wide range of sports enthusiasts, from serious runners to fitness enthusiasts.
For more information, visit https://www.hokaoneone.jp or follow @hokaoneone #timetofly.
【About Deckers Brands】
Deckers Brands is a global leader in designing, marketing, and wholesaling innovative footwear, apparel, and fashion accessories, creating both everyday pieces for casual lifestyles and high-performance activities.
The brand portfolio includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva®, and Sanuk®. Deckers Brands products are sold in over 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year track record of growing niche footwear brands into market-leading lifestyle brands attracting millions of loyal fans worldwide. For more information, visit https://www.deckers.com.
Click here for company press release details
HOKA ONE ONE(R) HOKA ONE ONE(TM) (a division of Deckers Brands/NYSE:DECK) is an innovative premium running shoe brand that delivers the ultimate in comfort through its proprietary technology. HOKA ONE ONE is pleased to announce the release of the CLIFTON EDGE, a revolutionary new road running shoe designed to maximize the potential of runners of all levels, representing the culmination of HOKA ONE ONE's footwear innovation. Pre-orders will begin on June 15th on the HOKA ONE ONE official website, with sales scheduled to begin on July 1st on the official website and at participating retailers nationwide. The CLIFTON EDGE features a rearward-extending heel design that broadens the outsole's contact area, cushioning the impact of landing and enabling a smooth transition of weight from heel to toe, resulting in a comfortable, smooth running experience. The sole features HOKA ONE ONE's softest, lightest, and most advanced foam with a three-dimensional structure, providing both cushioning and rebound. It delivers the smoothest running experience ever, allowing you to run longer and with even more ease. This shoe truly represents the pinnacle of HOKA ONE ONE's innovation.
To commemorate the release of the CLIFTON EDGE, the HOKA Ekiden Strava Challenge will be held from June 29th to July 26th, a virtual event in which participants can participate while maintaining social distance. Named after the Japanese relay-style running race "Ekiden," the HOKA Ekiden Strava Challenge is a virtual event that allows participants to safely enjoy themselves while feeling connected to others through the challenge, especially now when maintaining social distance is important.
In addition, in July, HOKA ONE ONE's official social media Instagram account (@hokaoneone_jp) will be holding a prize campaign where participants can win a CLIFTON EDGE. Further details for both will be announced soon. Product details are as follows.
CLIFTON EDGE
An innovative new model adds lightness and responsiveness to HOKA ONE ONE's signature series
An evolution of HOKA ONE ONE's best-selling CLIFTON series, which has won numerous industry awards and combines lightweight and exceptional cushioning, the new CLIFTON EDGE road running shoe delivers the smoothest and lightest ride yet. Pushing the limits of Clifton performance, the shoe further advances innovation with the latest foam and 3D construction. The sole features a new, ultra-lightweight, highly resilient foam, combining HOKA ONE ONE's signature cushioning and ride with lightness and responsiveness. The unique, supportive flared outsole and increased heel area cushions impact and allows for a smooth, heel-to-toe transition for a comfortable, smooth ride.
Price: 20,000 yen + tax (22,000 yen including tax)
Release date: July 1, 2020 (Pre-orders accepted: from June 15, 2020)
・ Sports and outdoor specialty stores [List of stores] https://bit.ly/3cQgF2y
・ HOKA ONE ONE official website https://www.hokaoneone.jp
[Men's]
Size: 25.0 cm – 30.0 cm ・ 2 colors ・ 252g/27cm
Sole specs: Offset 5mm/Heel 29mm/Forefoot 24mm
Color: Nimbus Cloud/Lunar Rock, Anthracite/Evening Primrose
Nimbus Cloud, Lunar RockAnthracite/Evening Primrose［Women's］
Size: 22.0cm – 25.0cm, 2 colors, 204g/24cm)
Sole specs: Offset 5mm / Heel 26mm / Forefoot 21mm
Colours: Nimbus Cloud / Lunar Rock, Moonlit Ocean / Evening Primrose
Nimbus Cloud, Lunar RockMoonlit Ocean/Evening Primrose【TECHNOLOGY】
[Technology] Midsole Volume / Meta Rocker Geometry / Active Footframe
[Material] Upper: Textile Sole: Rubber EVA
- TPU yarn is arranged in a luxurious deposit shape to reinforce the forefoot and around the eyelets
- The collar is equipped with a shape-shifting foam ankle pad that gently wraps around the ankle to comfortably secure it
- The new vertical collar integrated pull tab makes it easy to put on and take off
- Meta-rocker that starts near the heel provides a bouncy running feel
- New, highly resilient foam adds lightness and rebound to the cushioning and running feel that HOKA ONE ONE is known for
- The new heel shape reduces the impact of landing and ensures a smooth weight transfer from heel to toe
- The rubber-EVA blend outsole provides support during mid-speed sections, delivering a lively feel
About HOKA ONE ONE】
HOKA ONE ONE(R) creates premium performance footwear for all sports enthusiasts. Born in the outdoors, HOKA ONE ONE(TM) shoes were initially known for their distinctive, thick midsoles. Today, the brand develops shoes that combine unique functionality and design, inspired by the idea of solving problems for a wide range of users, primarily those involved in running, walking, fitness, and the outdoors.
HOKA ONE ONE takes bold, and sometimes unimaginative, steps to bring the joy of exploring the globe to a wide range of sports enthusiasts, from serious runners to fitness enthusiasts.
For more information, visit https://www.hokaoneone.jp or follow @hokaoneone #timetofly.
【About Deckers Brands】
Deckers Brands is a global leader in designing, marketing, and wholesaling innovative footwear, apparel, and fashion accessories, creating both everyday pieces for casual lifestyles and high-performance activities.
The brand portfolio includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva®, and Sanuk®. Deckers Brands products are sold in over 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year track record of growing niche footwear brands into market-leading lifestyle brands attracting millions of loyal fans worldwide. For more information, visit https://www.deckers.com.
Click here for company press release details
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