Yves Saint Laurent Beaute's pop and iconic limited edition collection, "I LOVE YOU SO POP," will be released nationwide on June 19, 2020 (with an advance release in official online boutiques on June 12).
LOVE CAN BE FULL OF JOY. SAY IT IN POP COLORS
YSL and LOVE are forever one. A unique word that represents the brand. A passionate kiss will heighten the mood of love. Burning red lips will convey your feelings. Four passionate deep reds will accelerate your love. Introducing LOVE SHADES to ignite those special moments of love.
The packaging for the four LOVE SHADES features a limited edition design that is full of pop and vibrant charm, capturing the mood of the 1960s, the heyday of pop art. A red heart, a pink lip, purple eyes. Iconic parts that convey love are ready to stand on the lipstick. Never before has a lipstick been more pop and iconic.
So, now is the time. Shout out the joy of love in a pop voice!
CALL HIM WITH LOVE SHADES
A lifeline dial that is essential for love. Each of the four shades has a number that represents an emergency call. Each S.O.S. RED. Which number will you dial today?
4LOVE SHADES
No.110 RED IS MY SAVIOR
HELP! The passion red of a dangerous love
POLICE
No.114 DIAL R.E.D.
SOS! The rosewood red of a secret love
INFORMATION OFFICE
No.119 LIGHT ME RED
STOP! The cranberry red of a love that can't be erased
FIREMEN
No.120 TAKE MY RED AWAY
Desperate! The spicy red of forbidden love
AMBULANCE
I LOVE YOU SO POP
2 types | Limited edition | 4 colors each (limited quantity)
Price: ¥4,300 each + tax
LOVE SHADES FOR EVERY LOVE MOMENT
A pop collector adorned with iconic motifs that convey love. Dress up your lips with two different iconic lip textures.
ROUGE VOLUPTÉ SHINE COLLECTOR
Vivid color and sensual shine. YSL's No. 1 lip color with a pleasant, melting texture. Formulated with beauty oils including macadamia nut, it gently envelops your lips in rich moisture and shine.
Rouge Volupté Shine Collector
Limited Edition | Price: 4,300 yen each + tax
ROUGE PUR COUTURE COLLECTOR
A YSL iconic lip that pursues pure color payoff and ultimate comfort. Employing YSL's unique "Color Reveal Technology," it maximizes the vivid color and keeps it moisturized for a beautiful finish. SPF15.
Rouge Pur Couture Collector
SPF15 | Limited Edition | Price: 4,300 yen each + tax
Nationwide release scheduled for Friday, June 19, 2020
[Pre-release] Friday, June 12, 2020 Official Online Boutique / Yves Saint Laurent Beaute Omotesando Flagship Boutique
YSL BEAUTY JAPAN Official TWITTER Special Live Streaming
A special live stream has been scheduled for 9 PM on Friday, June 12th! We'll be welcoming HINA and TAKI from the dance and vocal group FAKY to give an early review of all the colors in "ILOVE YOU SO POP," as well as revealing tips on red lip makeup from YSL staff. There will be plenty to see, including girl talk between the two guests. Don't miss it!
Date and Time: 9 PM on Friday, June 12th
How to watch: Follow the official YSL BEAUTY JAPAN account @YSLBeautyJP
https://twitter.com/yslbeautyjp
Taki (from FAKY)
Born in Shizuoka Prefecture, the youngest member. Hina (from FAKY) is a multilingual artist of mixed Japanese, Brazilian, and Spanish-Filipino descent, fluent in four languages: English, French, Japanese, and Tagalog. From a young age, she made her mark in the Philippine entertainment industry, starring in films and TV dramas, as well as variety shows. After gaining national recognition as a celebrity, she came to Japan to join FAKY. With over 300,000 followers on Instagram, she enjoys immense popularity among teens overseas. Her powerful and exceptional dance skills are hard to imagine given her cute looks.
Hina (from FAKY)
Born in Kyoto, she advanced to the finals of the avex GIRL'S VOCAL AUDITION, beating out 6,000 competitors, and was selected to debut in a girl group produced by Tetsuya Komuro, but the group sadly disbanded in 2018. She was then selected as a member of FAKY. She has made the most of her outstanding style and cute looks, appearing as a model in numerous media outlets and shows, including fashion magazines such as "ViVi" and "NYLON JAPAN." She also appeared on Abema's "Don't be fooled by the moon and the wolf girl," a show that is said to be watched by one in three high school students, and gained immense support from teens. She has over one million followers across Instagram, TikTok, Twitter, and YouTube.
Click here for company press release details
LOVE CAN BE FULL OF JOY. SAY IT IN POP COLORS
YSL and LOVE are forever one. A unique word that represents the brand. A passionate kiss will heighten the mood of love. Burning red lips will convey your feelings. Four passionate deep reds will accelerate your love. Introducing LOVE SHADES to ignite those special moments of love.
The packaging for the four LOVE SHADES features a limited edition design that is full of pop and vibrant charm, capturing the mood of the 1960s, the heyday of pop art. A red heart, a pink lip, purple eyes. Iconic parts that convey love are ready to stand on the lipstick. Never before has a lipstick been more pop and iconic.
So, now is the time. Shout out the joy of love in a pop voice!
CALL HIM WITH LOVE SHADES
A lifeline dial that is essential for love. Each of the four shades has a number that represents an emergency call. Each S.O.S. RED. Which number will you dial today?
4LOVE SHADES
No.110 RED IS MY SAVIOR
HELP! The passion red of a dangerous love
POLICE
No.114 DIAL R.E.D.
SOS! The rosewood red of a secret love
INFORMATION OFFICE
No.119 LIGHT ME RED
STOP! The cranberry red of a love that can't be erased
FIREMEN
No.120 TAKE MY RED AWAY
Desperate! The spicy red of forbidden love
AMBULANCE
I LOVE YOU SO POP
2 types | Limited edition | 4 colors each (limited quantity)
Price: ¥4,300 each + tax
LOVE SHADES FOR EVERY LOVE MOMENT
A pop collector adorned with iconic motifs that convey love. Dress up your lips with two different iconic lip textures.
ROUGE VOLUPTÉ SHINE COLLECTOR
Vivid color and sensual shine. YSL's No. 1 lip color with a pleasant, melting texture. Formulated with beauty oils including macadamia nut, it gently envelops your lips in rich moisture and shine.
Rouge Volupté Shine Collector
Limited Edition | Price: 4,300 yen each + tax
ROUGE PUR COUTURE COLLECTOR
A YSL iconic lip that pursues pure color payoff and ultimate comfort. Employing YSL's unique "Color Reveal Technology," it maximizes the vivid color and keeps it moisturized for a beautiful finish. SPF15.
Rouge Pur Couture Collector
SPF15 | Limited Edition | Price: 4,300 yen each + tax
Nationwide release scheduled for Friday, June 19, 2020
[Pre-release] Friday, June 12, 2020 Official Online Boutique / Yves Saint Laurent Beaute Omotesando Flagship Boutique
YSL BEAUTY JAPAN Official TWITTER Special Live Streaming
A special live stream has been scheduled for 9 PM on Friday, June 12th! We'll be welcoming HINA and TAKI from the dance and vocal group FAKY to give an early review of all the colors in "ILOVE YOU SO POP," as well as revealing tips on red lip makeup from YSL staff. There will be plenty to see, including girl talk between the two guests. Don't miss it!
Date and Time: 9 PM on Friday, June 12th
How to watch: Follow the official YSL BEAUTY JAPAN account @YSLBeautyJP
https://twitter.com/yslbeautyjp
Taki (from FAKY)
Born in Shizuoka Prefecture, the youngest member. Hina (from FAKY) is a multilingual artist of mixed Japanese, Brazilian, and Spanish-Filipino descent, fluent in four languages: English, French, Japanese, and Tagalog. From a young age, she made her mark in the Philippine entertainment industry, starring in films and TV dramas, as well as variety shows. After gaining national recognition as a celebrity, she came to Japan to join FAKY. With over 300,000 followers on Instagram, she enjoys immense popularity among teens overseas. Her powerful and exceptional dance skills are hard to imagine given her cute looks.
Hina (from FAKY)
Born in Kyoto, she advanced to the finals of the avex GIRL'S VOCAL AUDITION, beating out 6,000 competitors, and was selected to debut in a girl group produced by Tetsuya Komuro, but the group sadly disbanded in 2018. She was then selected as a member of FAKY. She has made the most of her outstanding style and cute looks, appearing as a model in numerous media outlets and shows, including fashion magazines such as "ViVi" and "NYLON JAPAN." She also appeared on Abema's "Don't be fooled by the moon and the wolf girl," a show that is said to be watched by one in three high school students, and gained immense support from teens. She has over one million followers across Instagram, TikTok, Twitter, and YouTube.
Click here for company press release details
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