Shu Uemura, the Tokyo-based makeup artist brand, is finally relaunching its fully revamped "Pressed Eyeshadow" on June 19, 2020, with a new lineup of 100 shades.
From Shu Uemura, a treasure trove of color, comes a new eyeshadow range specifically designed to enhance the beauty of Asian eyes, boasting a total of 100 shade variations woven from six textures. These tailor-made colors, created by Asian experts, embrace diversity and enable you to create your own unique color expression, "your color."
Now that eye makeup has become mainstream in these circumstances, as an artist brand we offer the joy and power to make your own "beauty of the eye" come true. In addition, the official online shop has been selling the product in advance since June 1st.
■[NEW]PR 3D Prismatic
Polarized pearl that changes color depending on the angle of the light.
10 colors in total (9 new colors, 1 existing color)
■[NEW] F Liquid-like Foil
A soft, liquid-like texture with a wet, glossy feel.
4 new colors in total
■G Sparkling Glitter
High-quality large glitter with excellent adhesion.
6 colors in total (4 new colors, 2 existing colors)
■ME Reflective Metallic
A metallic texture that collects light, inspired by gold and silver threads.
22 colors in total (9 new colors, 13 existing colors)
■P Iridescent Pearl
Tiny pearls that give a light, natural shine, like that of pearls.
22 colors in total (13 new colors, 9 existing colors)
■M Melting Matte
A matte texture that melts smoothly into the skin like a petal.
36 colors in total (24 new colors, 12 existing colors)
PR 3D Prismatic Tokyo Nightscape
ME Reflective Metallic 257
Pressed Eyeshadow
100 colors in total (63 new colors, 37 existing colors renovated)
2,300 yen each (excluding tax) (refills)
"Custom Case I" 600 yen (excluding tax)
"Custom Case II" 700 yen (excluding tax)
Nationwide release: Friday, June 19, 2020
In-store pre-orders begin: Friday, June 12, 2020
The new textures "PR 3D Prismatic" and "F Liquid-like Foil" have been added, bringing the total to 100 colors in 6 textures.
Thanks to pigments developed in Japan* and a tailored formula, the beautiful color lasts all day, captivating even professional artists. The eyeshadow case has also been redesigned with a stylish new design.
*Excluding P White 910A and M White 907 B
[About Shu Uemura] http://www.shuuemura.jp
Founded in 1967, Shu Uemura is a professional makeup artist brand from Tokyo. Founder Shu Uemura was the first to elevate both makeup and skincare to the realm of beauty, based on the belief that "beautiful makeup begins with beautiful skin." Today, we continue to carry on that DNA, proposing beauty forms, methods, and styles to many women through a comprehensive approach. We offer our products at our flagship store in Omotesando Hills and other department stores nationwide.
Click here for company press release details
From Shu Uemura, a treasure trove of color, comes a new eyeshadow range specifically designed to enhance the beauty of Asian eyes, boasting a total of 100 shade variations woven from six textures. These tailor-made colors, created by Asian experts, embrace diversity and enable you to create your own unique color expression, "your color."
Now that eye makeup has become mainstream in these circumstances, as an artist brand we offer the joy and power to make your own "beauty of the eye" come true. In addition, the official online shop has been selling the product in advance since June 1st.
■[NEW]PR 3D Prismatic
Polarized pearl that changes color depending on the angle of the light.
10 colors in total (9 new colors, 1 existing color)
■[NEW] F Liquid-like Foil
A soft, liquid-like texture with a wet, glossy feel.
4 new colors in total
■G Sparkling Glitter
High-quality large glitter with excellent adhesion.
6 colors in total (4 new colors, 2 existing colors)
■ME Reflective Metallic
A metallic texture that collects light, inspired by gold and silver threads.
22 colors in total (9 new colors, 13 existing colors)
■P Iridescent Pearl
Tiny pearls that give a light, natural shine, like that of pearls.
22 colors in total (13 new colors, 9 existing colors)
■M Melting Matte
A matte texture that melts smoothly into the skin like a petal.
36 colors in total (24 new colors, 12 existing colors)
PR 3D Prismatic Tokyo Nightscape
ME Reflective Metallic 257
Pressed Eyeshadow
100 colors in total (63 new colors, 37 existing colors renovated)
2,300 yen each (excluding tax) (refills)
"Custom Case I" 600 yen (excluding tax)
"Custom Case II" 700 yen (excluding tax)
Nationwide release: Friday, June 19, 2020
In-store pre-orders begin: Friday, June 12, 2020
The new textures "PR 3D Prismatic" and "F Liquid-like Foil" have been added, bringing the total to 100 colors in 6 textures.
Thanks to pigments developed in Japan* and a tailored formula, the beautiful color lasts all day, captivating even professional artists. The eyeshadow case has also been redesigned with a stylish new design.
*Excluding P White 910A and M White 907 B
[About Shu Uemura] http://www.shuuemura.jp
Founded in 1967, Shu Uemura is a professional makeup artist brand from Tokyo. Founder Shu Uemura was the first to elevate both makeup and skincare to the realm of beauty, based on the belief that "beautiful makeup begins with beautiful skin." Today, we continue to carry on that DNA, proposing beauty forms, methods, and styles to many women through a comprehensive approach. We offer our products at our flagship store in Omotesando Hills and other department stores nationwide.
Click here for company press release details
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