KOSÉ has revamped its base makeup series for its high-prestige brand, COSME DECORTE, with new products (6 items, 24 varieties, priced from 500 yen to 5,000 yen excluding tax) including "The Skin Cushion Foundation Fresh," a cushion-type foundation that creates a natural, radiant finish that appears to blend with the skin. The new products will be available at department stores and specialty cosmetics stores nationwide from August 21, 2020.
The base makeup series, which was launched in August 2018 and includes "The Liquid Foundation," "The Powder Foundation," and the makeup base "Complete Flat Primer," has been well-received by people of all ages for its light, natural feel and beautiful finish, making a significant contribution to attracting new COSME DECORTE customers. This time, we are adding the new cushion-type "The Skin Cushion Foundation Fresh," and are also revamping our existing foundations, launching them as "The Skin Liquid Foundation Raw" and "The Skin Powder Foundation Air." All of them share the common feature of being "foundations that make bare skin look beautiful," but we have three different types to suit each individual's needs, such as the desired skin finish and preferred texture: cushion-type "Fresh," which achieves both a bare skin look and a lustrous finish; liquid-type "Raw," which creates a fresh, lustrous finish; and powder-type "Air," which creates a light, natural, lustrous finish. We hope to use this renewal as an opportunity to further acquire new customers for COSME DECORTE base makeup and to cultivate existing loyal users. The newly released "The Skin Cushion Foundation Fresh" is a cushion-type foundation with a moist texture that instantly blends into the skin, creating a natural, radiant finish that brings out the natural feel of your skin. Formulated with the uniquely developed "Skin Fusion Powder*1," it creates a translucent veil that instantly covers pores, dullness, and uneven skin tone. Additionally, the "Skin Blending Powder*2," which has a high affinity with the skin, keeps the "fresh" finish you just applied for hours. Formulated with moisturizing ingredients such as jasmine extract, damask rose extract, lemon extract, phospholipids, and olive squalane*3, it is available in seven colors and can be used all year round. *1 Titanium dioxide, nylon-12, iron oxide *2 The Skin Cushion Foundation Fresh and The Skin Liquid Foundation Wax contain lauroyl lysine, while The Skin Powder Foundation Air contains boron nitride *3 Jasmine extract is jasmine flower extract, damask rose extract is damask rose flower extract, lemon extract is lemon fruit extract, phospholipids are hydrogenated lecithin The newly relaunched The Skin Liquid Foundation Wax and The Skin Powder Foundation Air both contain a new blend of skin-compatible powder*2. Furthermore, by minimizing the powdery feel compared to previous products, they achieve a high level of integration with the skin, leading to a finish that appears as if the bare skin itself has been beautifully transformed. All items share the same "Fresh Green Floral" scent as all COSME DECORTE base makeup products. They follow the smooth, lustrous product design that evokes the natural finish of bare skin. In addition, when used in combination with our existing makeup base, "Complete Flat Primer," the beautiful finish lasts.
About Cushion Foundation
Cushion foundation is a foundation with a liquid base soaked into a sponge. By lightly tapping the sponge onto the skin, you can easily achieve a lustrous complexion. Usage is particularly high overseas, particularly in Asia, and the market is expanding. In recent years, there has been a growing need for a base makeup finish that provides a "natural, natural, and lasting lustre."
About COSME DECORTE
Debuted in 1970, COSME DECORTE is a high-value-added brand that brings together the best of our cutting-edge technology. Available in select stores both domestically and internationally, primarily in department stores and cosmetics specialty stores that offer consultation sales, the brand features skin diagnoses by dedicated advisors and detailed skincare advice. As one of KOSÉ's key global brands, COSME DECORTE is available in 14 countries and regions around the world (Japan, China, Hong Kong, Taiwan, South Korea, Singapore, Thailand, Malaysia, the UK, Italy, France, Spain, the US, and Canada).
◇ COSME DECORTE Brand Site: https://www.cosmedecorte.com/
Released August 21, 2020
New COSME DECORTE products (24 varieties in 6 items)
1. to 6. from the left
[In order, product name, features, capacity, number of colors, suggested retail price (excluding tax)]
1. COSME DECORTE The Skin Cushion Foundation Fresh [Refill]
*The image shows the refill set in the case
A cushion foundation that melts smoothly onto the skin, leaving it moisturized and naturally radiant. Its translucent veil instantly covers pores, dullness, and uneven skin tone, maintaining the beautiful texture of fresh application.
- SPF25/PA+++ - For all seasons
*This is a refill type. Please use it in the "COSME DECORTE Cushion Foundation Case" (sold separately).
2. COSME DECORTE Cushion Foundation Case
A dedicated case for "The Skin Cushion Foundation Fresh." 1,000 yen
3. COSME DECORTE Puff CF
A puff designed specifically for "The Skin Cushion Foundation Fresh." Its soft texture gives a beautiful, even finish. 500 yen
4. COSME DECORTE THE SKIN Liquid Foundation Low
A liquid foundation that spreads smoothly over skin with the rich moisture of a lotion, beautifully enhancing your skin's radiance and leaving it with a fresh, dewy finish. The translucent veil instantly covers pores, dullness, and uneven skin tone. The beautiful texture lasts, just as it did when you first applied it.
・SPF20/PA++ ・For all seasons 30mL 7 shades 5,000 yen each
5. COSME DECORTE THE SKIN Powder Foundation Air Refill]
*The image shows the refill set in the case.
A powder foundation whose smooth powder blends gently into the skin, giving it a soft, radiant glow from within. The translucent veil instantly covers pores, dullness, and uneven skin tone. The beautiful texture lasts, just as it did when you first applied it.・SPF20/PA++ ・All-season use 8.5g 7 shades ¥4,000 each
*This is a refill type. Please use it in the "COSME DECORTE Powder Foundation Case A" (sold separately).
6. COSME DECORTE Powder Foundation Case A
A dedicated case for "The Skin Powder Foundation Air." ¥1,200
Click here for company press release details
The base makeup series, which was launched in August 2018 and includes "The Liquid Foundation," "The Powder Foundation," and the makeup base "Complete Flat Primer," has been well-received by people of all ages for its light, natural feel and beautiful finish, making a significant contribution to attracting new COSME DECORTE customers. This time, we are adding the new cushion-type "The Skin Cushion Foundation Fresh," and are also revamping our existing foundations, launching them as "The Skin Liquid Foundation Raw" and "The Skin Powder Foundation Air." All of them share the common feature of being "foundations that make bare skin look beautiful," but we have three different types to suit each individual's needs, such as the desired skin finish and preferred texture: cushion-type "Fresh," which achieves both a bare skin look and a lustrous finish; liquid-type "Raw," which creates a fresh, lustrous finish; and powder-type "Air," which creates a light, natural, lustrous finish. We hope to use this renewal as an opportunity to further acquire new customers for COSME DECORTE base makeup and to cultivate existing loyal users. The newly released "The Skin Cushion Foundation Fresh" is a cushion-type foundation with a moist texture that instantly blends into the skin, creating a natural, radiant finish that brings out the natural feel of your skin. Formulated with the uniquely developed "Skin Fusion Powder*1," it creates a translucent veil that instantly covers pores, dullness, and uneven skin tone. Additionally, the "Skin Blending Powder*2," which has a high affinity with the skin, keeps the "fresh" finish you just applied for hours. Formulated with moisturizing ingredients such as jasmine extract, damask rose extract, lemon extract, phospholipids, and olive squalane*3, it is available in seven colors and can be used all year round. *1 Titanium dioxide, nylon-12, iron oxide *2 The Skin Cushion Foundation Fresh and The Skin Liquid Foundation Wax contain lauroyl lysine, while The Skin Powder Foundation Air contains boron nitride *3 Jasmine extract is jasmine flower extract, damask rose extract is damask rose flower extract, lemon extract is lemon fruit extract, phospholipids are hydrogenated lecithin The newly relaunched The Skin Liquid Foundation Wax and The Skin Powder Foundation Air both contain a new blend of skin-compatible powder*2. Furthermore, by minimizing the powdery feel compared to previous products, they achieve a high level of integration with the skin, leading to a finish that appears as if the bare skin itself has been beautifully transformed. All items share the same "Fresh Green Floral" scent as all COSME DECORTE base makeup products. They follow the smooth, lustrous product design that evokes the natural finish of bare skin. In addition, when used in combination with our existing makeup base, "Complete Flat Primer," the beautiful finish lasts.
About Cushion Foundation
Cushion foundation is a foundation with a liquid base soaked into a sponge. By lightly tapping the sponge onto the skin, you can easily achieve a lustrous complexion. Usage is particularly high overseas, particularly in Asia, and the market is expanding. In recent years, there has been a growing need for a base makeup finish that provides a "natural, natural, and lasting lustre."
About COSME DECORTE
Debuted in 1970, COSME DECORTE is a high-value-added brand that brings together the best of our cutting-edge technology. Available in select stores both domestically and internationally, primarily in department stores and cosmetics specialty stores that offer consultation sales, the brand features skin diagnoses by dedicated advisors and detailed skincare advice. As one of KOSÉ's key global brands, COSME DECORTE is available in 14 countries and regions around the world (Japan, China, Hong Kong, Taiwan, South Korea, Singapore, Thailand, Malaysia, the UK, Italy, France, Spain, the US, and Canada).
◇ COSME DECORTE Brand Site: https://www.cosmedecorte.com/
Released August 21, 2020
New COSME DECORTE products (24 varieties in 6 items)
1. to 6. from the left[In order, product name, features, capacity, number of colors, suggested retail price (excluding tax)]
1. COSME DECORTE The Skin Cushion Foundation Fresh
*The image shows the refill set in the case
A cushion foundation that melts smoothly onto the skin, leaving it moisturized and naturally radiant. Its translucent veil instantly covers pores, dullness, and uneven skin tone, maintaining the beautiful texture of fresh application.
- SPF25/PA+++ - For all seasons
*This is a refill type. Please use it in the "COSME DECORTE Cushion Foundation Case" (sold separately).
2. COSME DECORTE Cushion Foundation Case
A dedicated case for "The Skin Cushion Foundation Fresh." 1,000 yen
3. COSME DECORTE Puff CF
A puff designed specifically for "The Skin Cushion Foundation Fresh." Its soft texture gives a beautiful, even finish. 500 yen
4. COSME DECORTE THE SKIN Liquid Foundation Low
A liquid foundation that spreads smoothly over skin with the rich moisture of a lotion, beautifully enhancing your skin's radiance and leaving it with a fresh, dewy finish. The translucent veil instantly covers pores, dullness, and uneven skin tone. The beautiful texture lasts, just as it did when you first applied it.
・SPF20/PA++ ・For all seasons 30mL 7 shades 5,000 yen each
5. COSME DECORTE THE SKIN Powder Foundation Air Refill]
*The image shows the refill set in the case.
A powder foundation whose smooth powder blends gently into the skin, giving it a soft, radiant glow from within. The translucent veil instantly covers pores, dullness, and uneven skin tone. The beautiful texture lasts, just as it did when you first applied it.・SPF20/PA++ ・All-season use 8.5g 7 shades ¥4,000 each
*This is a refill type. Please use it in the "COSME DECORTE Powder Foundation Case A" (sold separately).
6. COSME DECORTE Powder Foundation Case A
A dedicated case for "The Skin Powder Foundation Air." ¥1,200
Click here for company press release details
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