The first collaborative collection by fashion brands SOPH. and GU will go on sale from June 25th.
SOPH. was founded by Hirofumi Kiyonaga in 1998.
With a simple design yet a focus on functionality and detail, the brand pursues fashion that is suited to the lifestyles of a variety of people, including urban dwellers.
The concept of the collaborative collection, "1MW by SOPH.", which will be released this time, is "homewear that will keep you comfortable within a one-mile radius, from the end of one day to the start of the next."
Clothes for lounging in the living room on holidays or after returning home, clothes you can wear to a sudden delivery, and even clothes you can wear to the nearest convenience store without changing. And clothes you can even sleep in. This collection was created with the pursuit of comfortable yet sophisticated designs that are suited to every aspect of modern life. The collection includes 23 men's styles and 9 kids' styles. Kids' sizes are also available so that parents and children can enjoy fashion together, not just adults.
A special "1MW by SOF" page has also been launched. The URL is at the end of the article.Be sure to check out the full collection lineup, image visuals, and special video content. The background music for the video is an original song by artist and rapper Ryohu, who also serves as a model in the image visuals.
The artwork designed for this collection was also supervised by graphic artist YOSHIROTTEN. Be sure to check out the graphics that adorn this collection, such as the original graphics that combine the star motif and camouflage patterns that are symbolic of SOF with pictograms that evoke the "one mile."
The products will be available at GU stores nationwide and at the official GU online store. Overseas, they will be sold at some GU stores and online stores in China, all GU stores and online stores in Taiwan, and all GU stores in Hong Kong.
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SOPH. was founded by Hirofumi Kiyonaga in 1998.With a simple design yet a focus on functionality and detail, the brand pursues fashion that is suited to the lifestyles of a variety of people, including urban dwellers.
The concept of the collaborative collection, "1MW by SOPH.", which will be released this time, is "homewear that will keep you comfortable within a one-mile radius, from the end of one day to the start of the next."
Clothes for lounging in the living room on holidays or after returning home, clothes you can wear to a sudden delivery, and even clothes you can wear to the nearest convenience store without changing. And clothes you can even sleep in. This collection was created with the pursuit of comfortable yet sophisticated designs that are suited to every aspect of modern life. The collection includes 23 men's styles and 9 kids' styles. Kids' sizes are also available so that parents and children can enjoy fashion together, not just adults.
A special "1MW by SOF" page has also been launched. The URL is at the end of the article.Be sure to check out the full collection lineup, image visuals, and special video content. The background music for the video is an original song by artist and rapper Ryohu, who also serves as a model in the image visuals. The artwork designed for this collection was also supervised by graphic artist YOSHIROTTEN. Be sure to check out the graphics that adorn this collection, such as the original graphics that combine the star motif and camouflage patterns that are symbolic of SOF with pictograms that evoke the "one mile."
The products will be available at GU stores nationwide and at the official GU online store. Overseas, they will be sold at some GU stores and online stores in China, all GU stores and online stores in Taiwan, and all GU stores in Hong Kong.
"1mw by Soph" Special Page
URL: https://www.gu-japan.com/jp/feature/1mwbysoph/
URL: https://www.gu-japan.com/jp/feature/1mwbysoph/
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