Loro Piana presents its first men's collection with the Fall/Winter 2023 Cocoon Collection. Combining excellence and an innovative spirit, knitted underwear is transformed into enveloping garments. This is further enhanced by the sensual element of Loro Piana's signature softness in every sense, creating a wardrobe that embraces the body with flowing, relaxed silhouettes and effortless elegance.

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A natural, undyed color palette evokes a relaxed atmosphere, preserving the precious properties of the finest materials. Take Aircash, for example, a lightweight cashmere yarn that is incredibly warm and comfortable against the skin. Cashmere fleece is a new knit fabric made from 100% cashmere, always crafted to highlight its texture. The women's collection features a selection of round-neck and drop-shoulder pullovers and shorts in brushed stripes, refined waffle stitching, thin ribbing, and a variety of weights.

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For women, stretch wool jumpsuits and baby cashmere shrugs complement the color palette with a seasonal burgundy, while bright creams run throughout the collection, from cashmere jersey pedal pushers to fuzzy silk bouclé styles.

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For men, sweaters, pullovers, and pants crafted from Aircash O or cotton, cashmere, and wool blends offer soft volumes that are always sophisticated and comfortable.

Ultra-comfortable Aircash socks and leg warmers, as well as Cash Fur home boots, complete the collection. A fur-like yet environmentally friendly fabric, Cash Fur pays homage to Loro Piana's finest cashmere and is blended with equally fine silk yarns to create a soft, ultra-lightweight fabric in warm, enveloping colors. Enveloping all in the signature Loro Piana comfort, the exceptional fabrics, exquisite volumes and masterful use of colour bring a refined and timeless elegance to your private spaces.

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To celebrate the collection's launch, a campaign shot by photographer Alasdair McLellan features models Valentin Hunbroy, Rebecca Lee Longendyk and Mona Tougaard, portraying friends spending a day together in the warm embrace of the new cocoons, enjoying surfing and winter sun.

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The collection is available now at selected Loro Piana stores and online, and a pop-up store will be open at The Stage on the first floor of the Isetan Shinjuku Main Building from October 25th.




Inquiries:
Loro Piana Japan
Tel: 03-5579-5182