[LOOK] Etro unveils its Spring/Summer 2024 women's collection

Sep 29, 2023
ETRO has unveiled its Spring/Summer 2024 women's collection.


ETRO NOWHERE


Courtesy of ETRO
A place that doesn't exist in reality. However, it can be created through imagination. For example, columns resembling the ruins of a temple could suddenly appear in the center of a city, creating a mysterious space reminiscent of a mysterious civilization. Nowhere is beyond the reach of the eye; a place where all rules, rational thought, and logical causality are overturned.
Nowhere is also a metaphor for fashion. In this world where anything is permitted, the combinations of elements are endless. Brocades and jackets with a hint of Western essence, tie motifs, stripes, denim and terry cloth create a syncretic, vibrant and out-of-place style. Texas boot-toe ballerina shoes meet braided fabrics and relaxed shirt silhouettes. Occasionally, borders form sensual arcs. All of this is imbued with a sense of profound beauty and a desire for free spirit.

Courtesy of ETRO
The motifs combined within the looks resonate like echoes, but in contrast to these are absolute and precise silhouettes: straight or flared bottoms, blazers and varsity jackets that add volume and hug the body. The gatekeeper to this dream world is the ancient Mycenaean symbol of the octopus, a sign of rebirth and good fortune.

Courtesy of ETRO
As if to say, "Try and you'll be rewarded," the earrings are in the shape of a blindfolded goddess. They celebrate the freedom to use instinct and imagination to enjoy the everyday act of getting dressed.

Courtesy of ETRO
The show soundtrack was "Acqua Magnami" by Palermo-based band Santamarea. A special version was performed for the show, mixing Arabic string instruments, African percussion, the sounds of wildlife, and electric guitar to create a mystical atmosphere. The song was also included in a Spotify playlist personally curated by Marco De Vincenzo, capturing the essence and inspiration of the Spring/Summer 2024 women's fashion show.





Courtesy of ETRO
Courtesy of ETRO
Courtesy of ETRO
Courtesy of ETRO

Courtesy of ETRO



Contact:
ETRO Japan
Tel: 03-3406-2655
www.etro.com

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