MCM and PUMA Hoops will launch their highly anticipated collection for Fall/Winter 2023. The final of last year's three-part collaboration, this collection adds a touch of luxury to sport classics, featuring vibrant ready-to-wear pieces and a special edition based on the "TRC Blaze Court Shoe" that's sure to turn heads on and off the court.

Courtesy of MCM
Inspired by basketball lifestyle and hip-hop culture, this latest collaboration captures a shared vision of freedom and expression for fashion and sneakerheads alike. The new PUMA x MCM collection uses innovative designs and luxurious materials to reinvent classic basketball styles.

Courtesy of MCM
The PUMA x MCM TRC Blaze Court Shoe is a standout piece, showcasing the quintessential creative synergy between these two iconic brands. Seamlessly blending MCM design codes with PUMA's latest sports technology, its unique aesthetic and high-performance features make it a must-have for sneaker enthusiasts and basketball fans alike.

Courtesy of MCM
The collection also includes an apparel line with a trendy and bold aesthetic that's sure to flatter your style on and off the court. From comfortable knit shorts and tank tops to stylish windbreakers, sweatpants and tracksuits, the PUMA x MCM collaboration offers a complete lifestyle experience.


Marcus Smart (Memphis Grizzlies)

The campaign's special athlete is former Boston Celtics Defensive Player of the Year, Marcus Smart, who currently plays for the Memphis Grizzlies. He is photographed in an industrial setting wearing stylish apparel and the high-performance TRC Blaze Court Shoe. He is known for making bold plays during games and for pushing fashion boundaries. Marcus Smart's role as the model for the PUMA x MCM collaboration campaign epitomizes the brand's core values and makes him the ideal ambassador to perfectly convey the message of this innovative partnership.

The collection will be available in select MCM stores and online on September 28, 2023. For more information, please visit the official website (http://www.mcmworldwide.com).


Modern Creation München (MCM)
Founded in Munich, Germany in 1976, MCM is a luxury lifestyle brand that has pursued product development using cutting-edge technology while preserving Germany's cultural history and traditions. To this day, the brand maintains its unique style of reinterpreting classic designs without being bound by conventional ideas, drawing inspiration from music, art, travel, and technology. MCM appeals to the global nomad generation, including dreamers, creators, and digital natives living in the 21st century. Its millennial-minded audience is genderless, ageless, energetic, and unconstrained by rules and borders. In addition to its online store, MCM currently operates 650 stores in over 40 countries around the world, including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, and the Middle East. For more information, visit https://jp.mcmworldwide.com/.


PUMA
PUMA is a global sports brand that designs, develops, sells, and markets footwear, apparel, and accessories. For over 75 years, PUMA has accelerated the development of sports and culture by developing products for athletes who demand speed. Currently, the company offers sports-specific products in categories such as football, running & training, basketball, golf, and motorsports, as well as lifestyle products inspired by each sport. It also works to spread the excitement of sports to the fashion and street culture scenes through collaborations with renowned designers and brands. The PUMA Group owns the PUMA, Cobra Golf, and Stichd brands and is headquartered in Herzogenaurach, Germany. It operates in over 120 countries and employs more than 20,000 people worldwide.