Global fitness brand Reebok has teamed up with N0IR, a creative collective led by SWAY, a member of the popular group DOBERMAN INFINITY who is also active in a wide range of fields as an artist, actor, and creator. Following the apparel collection released last December, the global fitness brand Reebok will release its third collaboration, "Reebok x N0IR INTVL 96," on June 6, 2020. Prior to the release, the collection will be available for pre-sale at NUBIAN from May 30, 2020.
■About "Reebok x N0IR INTVL 96"
This is Reebok's third collaboration with N0IR, following the release of the "CLUB C 85 SWAY" in November 2017 and the apparel collection released in December last year. This time, the collaboration model is based on Reebok's signature model, the "INTVL 96."
This model features a unique color scheme with black, white, and red as the base colors, accented with fluorescent yellow and fluorescent orange on the inside of the midsole. As SWAY explains, "We came up with several different color combinations and gave them a lot of thought," this model's color is linked to the color of the "Reebok" logo on the bottom of the track pants released last year, and the design is carefully designed to complement and be worn with apparel. Additionally, the left shoe tongue boldly features the "ø (zero)" that is also used in the N0IR logo, and the "o" part of the "Reebok" logo on the heel is also a "ø (zero)," just like the apparel. This pair of shoes will look great with sporty summer outfits.
■About the Collection Theme "0 to R"
Last year's apparel collection and the items in this collection are based on the concept that N0IR, a creative group, has set forth: "The moment 0 becomes 1, '0 to R'." The design is based on the "1" from the "1" collection, with the "1" replaced with an "R," the initial for Reebok, and is based on the theme of "0 to R." The "R" not only represents Reebok, but also "Revolution," conveying the strong message of this collaboration item: "Start a revolution within yourself." The collection items, designed based on the training experiences of SWAY, the leader of N0IR, represent Reebok's goal of fusing fashion and fitness, and can be incorporated into a wide range of styling styles.
■About N0IR
N0IR is a creative group led by SWAY, a member of the popular four-member group "DOBERMAN INFINITY," who also works as an actor and creator. The group name, "N0IR," is French for black, and is expressed as the color code "#000000." The creative group's motto is "The moment when 0 becomes 1 (0 to R)." The concept of "1)" shows that the moment when something is born from "0 (zero)" is the important first step, and is the foundation that supports the creation of "N0IR".
■Special Interview with SWAY
SWAY is such a big sneaker freak that he has a sneaker room at home, and we spoke to him in a special interview about sneakers and fashion, which are unique to these days when people are spending more time at home.
●What did you pay particular attention to when designing this?
We came up with several patterns for the color combinations and put a lot of thought into them. We also considered how they would go with the apparel that was released at the end of last year. SWAY's first collaboration, "CLUB It feels like an evolved version of "NøC", and the "ø" in "NøIR" is the most important key point!
●What kind of outfit would you like people to wear the Interval with?
I think it goes great with sporty outfits! I'm really looking forward to seeing how everyone wears it on social media!
●What do sneakers mean to you, SWAY?
It was a struggle to collect them all, but they always tickle my collector's heart, and I think they're the ultimate toy that goes beyond the concept of "shoes". I wear them almost every day, and having a variety of pairs to wear depending on my mood that day is a privilege of people who own a lot of sneakers!
●You probably don't go out of your house as much these days, so has anything changed in your sneaker life, SWAY?
In my case, I feel happy just looking at them. I have a sneaker room, and I use it to do Instagram Lives and polish my sneakers. The desire to be able to wear them as soon as possible is what's keeping me going during this self-isolation lifestyle!
●How do you enjoy fashion at home?
I don't wear denim, but I enjoy coordinating my home outfits depending on my mood that day. I wear socks, and I have several pairs of sandals (not slippers) for the house, so even though I'm at home, I try to be mindful of my usual grooming! Even during self-isolation, I still do my skincare, eyebrows, beard, sideburns, and hair in the morning, and go through the same routine as when I normally get ready to go out!
●How do you think people's values regarding sneakers will change in the COVID-19 era?
Although I can't wear them right now, I continue to buy sneakers, believing that life will definitely return to normal. However, as I'm spending more time at home and watching more movies and documentaries, I'm also becoming more influenced by what I see. The types of sneakers I buy have changed a bit, so I think you'll be able to discover not only rare sneakers, but also the things you really want!
■ "Reebok xtimes; N0IR INTVL 96" Product Overview
Name: INTVL 96 (Interval 96)
●Product Number/Color: [FX7137] Black/Scarlet/White
●Sizes: 23.0cm~31.0cm *30.5cm is not available.
●In-store price: 9,339 yen (tax included)
●Release date: Saturday, June 6, 2020
*Pre-sale at NUBIAN from Saturday, May 30, 2020
●Retail locations:
・Reebok Online Shop (https://reebok.jp/classic/noir/)
・Reebok Store Shibuya
・Reebok Classic Store (Harajuku, HEP FIVE, DiverCity Tokyo Plaza, Abeno HOOP, LaLaport Tachikawa Tachihi, Yokohama Vivre, LaLaport Nagoya Minato Akursu)
・Reebok Fit Hub (LaLaport EXPOCITY, Hakata Canal City OPA)
・ZOZOTOWN (http://zozo.jp/shop/reebok/)
・atmos-tokyo.com / KICKS LAB. / NUBIAN
*Some Reebok directly operated stores, excluding the Reebok online shop, are currently temporarily closed and have changed their business hours to prevent the spread of COVID-19. Sales of this product at closed stores will begin sequentially once they reopen. The products available at each store may vary. For details regarding the temporary closures and reopening of Reebok directly operated stores, please visit the official Reebok blog (https://store.reebok.jp/blog/fitness/16893).
Click here for company press release details
■About "Reebok x N0IR INTVL 96"
This is Reebok's third collaboration with N0IR, following the release of the "CLUB C 85 SWAY" in November 2017 and the apparel collection released in December last year. This time, the collaboration model is based on Reebok's signature model, the "INTVL 96."
This model features a unique color scheme with black, white, and red as the base colors, accented with fluorescent yellow and fluorescent orange on the inside of the midsole. As SWAY explains, "We came up with several different color combinations and gave them a lot of thought," this model's color is linked to the color of the "Reebok" logo on the bottom of the track pants released last year, and the design is carefully designed to complement and be worn with apparel. Additionally, the left shoe tongue boldly features the "ø (zero)" that is also used in the N0IR logo, and the "o" part of the "Reebok" logo on the heel is also a "ø (zero)," just like the apparel. This pair of shoes will look great with sporty summer outfits.
■About the Collection Theme "0 to R"
Last year's apparel collection and the items in this collection are based on the concept that N0IR, a creative group, has set forth: "The moment 0 becomes 1, '0 to R'." The design is based on the "1" from the "1" collection, with the "1" replaced with an "R," the initial for Reebok, and is based on the theme of "0 to R." The "R" not only represents Reebok, but also "Revolution," conveying the strong message of this collaboration item: "Start a revolution within yourself." The collection items, designed based on the training experiences of SWAY, the leader of N0IR, represent Reebok's goal of fusing fashion and fitness, and can be incorporated into a wide range of styling styles.
■About N0IR
N0IR is a creative group led by SWAY, a member of the popular four-member group "DOBERMAN INFINITY," who also works as an actor and creator. The group name, "N0IR," is French for black, and is expressed as the color code "#000000." The creative group's motto is "The moment when 0 becomes 1 (0 to R)." The concept of "1)" shows that the moment when something is born from "0 (zero)" is the important first step, and is the foundation that supports the creation of "N0IR".
■Special Interview with SWAY
SWAY is such a big sneaker freak that he has a sneaker room at home, and we spoke to him in a special interview about sneakers and fashion, which are unique to these days when people are spending more time at home.
●What did you pay particular attention to when designing this?
We came up with several patterns for the color combinations and put a lot of thought into them. We also considered how they would go with the apparel that was released at the end of last year. SWAY's first collaboration, "CLUB It feels like an evolved version of "NøC", and the "ø" in "NøIR" is the most important key point!
●What kind of outfit would you like people to wear the Interval with?
I think it goes great with sporty outfits! I'm really looking forward to seeing how everyone wears it on social media!
●What do sneakers mean to you, SWAY?
It was a struggle to collect them all, but they always tickle my collector's heart, and I think they're the ultimate toy that goes beyond the concept of "shoes". I wear them almost every day, and having a variety of pairs to wear depending on my mood that day is a privilege of people who own a lot of sneakers!
●You probably don't go out of your house as much these days, so has anything changed in your sneaker life, SWAY?
In my case, I feel happy just looking at them. I have a sneaker room, and I use it to do Instagram Lives and polish my sneakers. The desire to be able to wear them as soon as possible is what's keeping me going during this self-isolation lifestyle!
●How do you enjoy fashion at home?
I don't wear denim, but I enjoy coordinating my home outfits depending on my mood that day. I wear socks, and I have several pairs of sandals (not slippers) for the house, so even though I'm at home, I try to be mindful of my usual grooming! Even during self-isolation, I still do my skincare, eyebrows, beard, sideburns, and hair in the morning, and go through the same routine as when I normally get ready to go out!
●How do you think people's values regarding sneakers will change in the COVID-19 era?
Although I can't wear them right now, I continue to buy sneakers, believing that life will definitely return to normal. However, as I'm spending more time at home and watching more movies and documentaries, I'm also becoming more influenced by what I see. The types of sneakers I buy have changed a bit, so I think you'll be able to discover not only rare sneakers, but also the things you really want!
■ "Reebok xtimes; N0IR INTVL 96" Product Overview
Name: INTVL 96 (Interval 96)
●Product Number/Color: [FX7137] Black/Scarlet/White
●Sizes: 23.0cm~31.0cm *30.5cm is not available.
●In-store price: 9,339 yen (tax included)
●Release date: Saturday, June 6, 2020
*Pre-sale at NUBIAN from Saturday, May 30, 2020
●Retail locations:
・Reebok Online Shop (https://reebok.jp/classic/noir/)
・Reebok Store Shibuya
・Reebok Classic Store (Harajuku, HEP FIVE, DiverCity Tokyo Plaza, Abeno HOOP, LaLaport Tachikawa Tachihi, Yokohama Vivre, LaLaport Nagoya Minato Akursu)
・Reebok Fit Hub (LaLaport EXPOCITY, Hakata Canal City OPA)
・ZOZOTOWN (http://zozo.jp/shop/reebok/)
・atmos-tokyo.com / KICKS LAB. / NUBIAN
*Some Reebok directly operated stores, excluding the Reebok online shop, are currently temporarily closed and have changed their business hours to prevent the spread of COVID-19. Sales of this product at closed stores will begin sequentially once they reopen. The products available at each store may vary. For details regarding the temporary closures and reopening of Reebok directly operated stores, please visit the official Reebok blog (https://store.reebok.jp/blog/fitness/16893).
Click here for company press release details
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