Häagen-Dazs Japan will be releasing the new Häagen-Dazs bar "Berry Berry Milk" nationwide for a limited time starting May 26th. This product is made by coating milk ice cream with two layers: blueberry pulp, which is characterized by its rich sweetness and tartness, and sweet and sour mixed berry juice. This Häagen-Dazs bar is perfect for summer, as it allows you to enjoy the combination of blueberries, which are in season in the summer, and milk, which goes perfectly with them.



A developer talks behind the scenes of a product
~Häagen-Dazs Bar "Berry Berry Milk"~
■A layered structure that expresses the harmony of overflowing blueberry pulp and rich milk flavor
By dividing the blueberry, mixed berry and milk into three layers, a beautiful color contrast is created. Depending on where you bite, you can enjoy the texture of the blueberry pulp or the richness of the milk, and enjoy the fascinating layered structure as the flavor changes with each bite.

★Special feature 1....A vibrantly colored coating made with three types of berries
Pulp coating (inside): We have carefully selected blueberries that are deep purple all the way to the center and have a strong flavor. They have the same texture as blueberries and a rich flavor. Fruit juice coating (outside): We have combined the sweet and sour flavors of strawberries and raspberries to add a flavor accent.

★Special feature 2....Rich milk ice cream with a rich flavor


We have carefully selected the amount of milk fat to create a milk ice cream that stands up to the flavor of blueberries. You can enjoy the rich milk flavor that is unique to Häagen-Dazs.

Special website: https://www.haagen-dazs.co.jp/berry_berry_milk/


■Häagen-Dazs Bar Support Project Part 2! Follow & Retweet Campaign Also Underway



Following on from the previous bar "Affogato," we are now running the second bar support project, a Follow & Retweet Campaign. The official Häagen-Dazs Twitter account will be posting videos in which original characters will have fun explaining the appeal of the bar.

＜Campaign Overview＞
Campaign Period: 12:00, Tuesday, May 26th to 11:59, Tuesday, June 9th
Prizes: 2 gift certificates x 100 winners




How to Apply:
1. Follow the official Häagen-Dazs Twitter account
(@Haagen_Dazs_JP)
2. Retweet the relevant post

Special website: https://www.haagen-dazs.co.jp/cp/berrymilk/
*The special website will open at 11:00 on Tuesday, May 26th.


■Introducing "Häagen-dazs +1 Recipe" to make your time at home even more enjoyable
To encourage you to enrich your time at home, the official Häagen-Dazs website features Häagen-Dazs ice cream recipe variations that anyone can easily try. This time, we will introduce an variation using Häagen-Dazs' signature flavor, the Mini Cup "Strawberry." Please give it a try.


Add black tea leaves and mint to the Mini Cup "Strawberry."
▼Ingredients (as needed)
1 Häagen-Dazs "Strawberry" can
Black tea leaves as needed
Mint as needed

★Häagen-Dazs "Recommended Recipe Arrangements" special website:
https://www.haagen-dazs.co.jp/recipe/

▼Flavors used
Mini cup "Strawberry" where you can enjoy the original fruity taste and aroma

Häagen-Dazs strawberry flavor uses a special variety of strawberries that are bright red all the way through. Unlike the strawberries you usually eat, these have a very strong flavor and gorgeous aroma, and are characterized by a taste and aroma that stand up to the rich flavor of the cream.

★Special website: https://www.haagen-dazs.co.jp/brand/essence/strawberry/


■Product Information
[Product name] Häagen-Dazs Bar Very Berry Milk (limited time only)

[Type] Ice cream
[Ingredients] Non-fat milk solids 9.0%, milk fat 16.0%, egg fat 0.8%
[Ingredients] Cream (raw milk (Hokkaido)), concentrated skim milk, sugar, egg yolk, (contains some milk ingredients and eggs)

[Type [Type] Frozen dessert
[Ingredients] Blueberry pulp (made in Canada), sugar, strawberry puree, raspberry puree,
concentrated lemon juice/stabilizer (pectin)

[Ingredients] Blueberry juice/pulp 22%, strawberry juice/pulp 5%,
raspberry juice/pulp 5%
[Volume] 71ml
[Price] 295 yen (suggested retail price: excluding consumption tax)
[Release date] Tuesday, May 26, 2020
[Sales outlets] Supermarkets, convenience stores, department stores, etc. nationwide



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