Rochas is pleased to announce the release of its new fragrance, "Mademoiselle Rochas Eau de Parfum." "Mademoiselle Rochas" embodies the essence of a true Parisian woman: youthful, active, cheerful, and endowed with fresh charm. This new fragrance embodies the charm of a Parisian woman who, while embodying French elegance, chooses her own path and lives firmly in the present.
A fragrance that embodies French chic
Perfumer Anne Flipo wanted to capture the playful and free-spirited spirit of the young Parisian woman of today. Drawing inspiration from the exquisite materials that are emblematic of Maison Rochas, she created a fragrance perfect for an energetic, free-spirited woman full of joie de vivre.
The vibrant and stimulating red fruit accord (red currant, black currant, blackberry) evokes carefree childhood memories, contrasting with the clean, green scent of French garden ivy.
Next, essence extracted from rose petals grown in the Rochas Garden, fine Egyptian jasmine, and a light violet accord spread vividly, creating an elegant, romantic, and feminine scent.
The final notes are creamy and chic sandalwood, a soft and pleasant ambergris accord, and a subtle hint of white Chantilly musk, creating a delicate, sensual, lace-like finish.
A bottle design that highlights the brand's spirit
The simple, rounded silhouette of the glass bottle evokes a soft femininity. The subtle pink color of the fragrance not only embodies a floral, gourmand scent, but also makes you want to try it right away.
The pinstripe silk ribbon, evoking the essence of haute couture, is a signature motif of Maison Rochas and a symbol of its authenticity. This motif has been reinterpreted and incorporated into the bottle edge, bottle neck, and label lining. A delicate, nuanced ribbon on the bottle neck highlights the silver-colored cap. The outer box features a stylish embossed finish in a pastel pink that evokes the color of the fragrance. The timeless, elegant design and black frame are in perfect harmony with the "Mademoiselle Rochas" logo placed in the center.
[Launch Commemoration Campaign]
Bluebell Japan's official fragrance site, "L'Atelier des Parfums," is running a campaign to commemorate the release of the above fragrance. Customers who purchase fragrance-related products for 11,100 yen (excluding consumption tax) will receive a free miniature-sized (4.5mL) bottle of "Mademoiselle Rochas Eau de Toilette," which has a light and charming musky green floral scent.
For more details, click here≫≫https://bit.ly/3cNhFp2
For other Rochas fragrances≫≫https://www.latelierdesparfums.jp/shops?brand=ROCHAS
Click here for company press release details
A fragrance that embodies French chic
Perfumer Anne Flipo wanted to capture the playful and free-spirited spirit of the young Parisian woman of today. Drawing inspiration from the exquisite materials that are emblematic of Maison Rochas, she created a fragrance perfect for an energetic, free-spirited woman full of joie de vivre.
The vibrant and stimulating red fruit accord (red currant, black currant, blackberry) evokes carefree childhood memories, contrasting with the clean, green scent of French garden ivy.
Next, essence extracted from rose petals grown in the Rochas Garden, fine Egyptian jasmine, and a light violet accord spread vividly, creating an elegant, romantic, and feminine scent.
The final notes are creamy and chic sandalwood, a soft and pleasant ambergris accord, and a subtle hint of white Chantilly musk, creating a delicate, sensual, lace-like finish.
A bottle design that highlights the brand's spirit
The simple, rounded silhouette of the glass bottle evokes a soft femininity. The subtle pink color of the fragrance not only embodies a floral, gourmand scent, but also makes you want to try it right away.
The pinstripe silk ribbon, evoking the essence of haute couture, is a signature motif of Maison Rochas and a symbol of its authenticity. This motif has been reinterpreted and incorporated into the bottle edge, bottle neck, and label lining. A delicate, nuanced ribbon on the bottle neck highlights the silver-colored cap. The outer box features a stylish embossed finish in a pastel pink that evokes the color of the fragrance. The timeless, elegant design and black frame are in perfect harmony with the "Mademoiselle Rochas" logo placed in the center.
[Launch Commemoration Campaign]
Bluebell Japan's official fragrance site, "L'Atelier des Parfums," is running a campaign to commemorate the release of the above fragrance.
For more details, click here≫≫https://bit.ly/3cNhFp2
For other Rochas fragrances≫≫https://www.latelierdesparfums.jp/shops?brand=ROCHAS
Mademoiselle Rochas Eau de Parfum
30mL ¥6,000 / 50mL ¥8,500 / 90mL ¥11,700
Released on May 20, 2020
Click here for company press release details
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