Global fitness brand Reebok will pay tribute to the LGBTQ+ community in the run-up to Pride Month, which takes place every June, by releasing the "All Types of Love" collection, based on various Reebok models, starting on May 19. In addition, to coincide with the release of the collection, the brand will also be running "The Proud Notes" campaign, featuring activists and influencers from the LGBTQ+ community who work daily to promote understanding of sexuality and work toward an equal society.




■About Reebok's support for Pride Month
Reebok has always placed importance on "inclusivity," and through its products and fitness, it has pushed boundaries and redefined society's "common sense" without being bound by generations, genres, or subcultures. The "All Types of Love" collection and "Proud Notes" campaign announced this time look back on the progress made by the LGBTQ+ community in society, while also sending a message of encouragement to face the challenges that may lie ahead.

To celebrate the release of the collection, Reebok will donate $75,000 (approximately 8 million yen in Japanese yen) to the It Gets Better Project, an outreach program that supports LGBTQ+ youth around the world.
*Official It Gets Better Project URL: https://itgetsbetter.org/


■About the "All Types of Love" Collection
Through Reebok's signature models, this collection will feature a wide range of products and color variations to choose from, so that everyone can express their pride in a variety of ways and support each other.
The base models will be the classic "CL LEATHER" and "CLUB C," as well as the brand's popular and iconic "INSTAPUMP FURY." The collection also features performance line models such as the ZIG KINETICA, which has attracted attention through various collaborations, and the representative running shoe model FOREVER FLOATRIDE ENERGY 2. All products in this collection are unified in vibrant rainbow colors that symbolize the diversity of the LGBTQ+ community, and each model has a unique design that highlights its distinctive features.


■ About "The Proud Notes" Campaign


The campaign features activists and influencers from the LGBTQ+ community who work every day for equal rights, and through "The Proud Notes," letters written by their partners or family members, the campaign depicts each of their unique stories and journeys in a short film. The short film features five pioneers in the LGBTQ+ community - Twiggy, Dylan, Nari, Wajna, and June - wearing clothes from the "All Types of Love" collection and sharing letters they have received from their loved ones. "The Proud Notes" campaign is Reebok's love letter to allies and families in the LGBTQ+ community, celebrating the many forms of love with a message of inclusion and gratitude.


【The Proud Notes Details】



■ LGBTQ+ "Pride Month"
Pride Month is a historic month of activism to raise awareness of the rights of the LGBTQ+ community in the United States. Various events are held across the country every June. This activity has spread to other countries, including Sydney and Rio de Janeiro, although it is held at different times. In Japan, a large-scale event called "Tokyo Rainbow Pride" has been held annually since 1994.
Although the 2020 event was canceled due to the impact of COVID-19, it was held online in April and May, and social media was bathed in rainbow colors.


Comment from Matt Blonder (Reebok Vice President of Marketing & Digital Brand Commerce):
As Reebok's mission is to "transform people's lives through fitness," we are proud to support people who are working to create a world filled with "inclusivity," a concept that embraces diversity. With "inclusivity" at the core of our brand beliefs, we will continue to shine a spotlight on people who continue to challenge conventional wisdom with their bold creativity, fearless passion, and unique perspectives.


■Product Overview
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●Retail locations:
・Reebok Online Shop (https://reebok.jp)
・Reebok Store Shibuya
・Reebok Classic Store (Harajuku, HEP FIVE, DiverCity Tokyo Plaza, Abeno HOOP, LaLaport Tachikawa Tachihi, Yokohama Vivre, LaLaport Nagoya Minato Aqursu)
・Reebok Fit Hub (LaLaport EXPOCITY, Hakata Canal City OPA)
・ZOZOTOWN (http://zozo.jp/shop/reebok/)
・All ABC-MART stores / All Billy's stores / atmos-tokyo.com (*INSTAPUMP FURY OG only at stores other than ABC-MART) (*ABC-MART and Billy's may only sell the product online.) *FOREVER FLOATRIDE ENERGY 2 will only be sold at the Reebok online shop, Reebok Store Shibuya, Reebok Fit Hub, and ZOZOTOWN. *Some Reebok directly managed stores, excluding the Reebok online shop, are currently temporarily closed or have changed their business hours to prevent the spread of COVID-19. Sales of this product at closed stores are scheduled to begin sequentially once they reopen. The products available may also vary by store. For details regarding temporary closures and changes to business hours at Reebok directly managed stores, please visit the official Reebok blog (https://store.reebok.jp/blog/fitness/16893).




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