Dior to hold one-day limited event where you can experience the world of the happiness-bringing fragrance "Miss Dior"

Jan 28, 2017

Parfum Christian Dior will hold a one-day special event, "Miss Dior -Grasse in Tokyo-," on February 4th, where visitors can experience the world of Miss Dior.

"Miss Dior" is a perfume created by Christian Dior inspired by the flowers that bloom in Grasse in the south of France. It was released at the same time as Dior's first couture collection and marks its 70th anniversary this year.

At the event venue, flowers will be in full bloom, making it feel like you're visiting the flower fields of Grasse, and the world of Miss Dior will be fully expressed through the two scents, "Miss Dior Blooming Bouquet" and "Miss Dior Absolutely Blooming." A variety of interactive content will be available, including a digital experience that takes you on a time-travel to Miss Dior's hometown of Grasse, a movie booth where you can enjoy a gorgeous flower shower, a fragrance workshop where you can try creating a Miss Dior fragrance in a laboratory-style corner, and a "happiness mailbox" where Dior will deliver a message to your loved ones.

In addition, the first 2,000 people to experience any of the content at the venue and post it on social media will receive a free mini-sized "Miss Dior Blooming Bouquet." This fascinating event will allow you to experience the world of Miss Dior, which smells like love and brings happiness, with all five senses.

[Event Information]
Miss Dior -Grasse in Tokyo-
Venue: Omotesando BANK GALLERY
Address: 6-14-5 Jingumae, Shibuya-ku, Tokyo
Date and Time: Saturday, February 4th, 11:00 AM - 7:00 PM
Free Admission
Akiko Hanazawa
  • A one-day special event where you can experience the world of Miss Dior, "Miss Dior -Grasse in Tokyo-"
  • A one-day special event where you can experience the world of Miss Dior, "Miss Dior -Grasse in Tokyo-"
  • A one-day special event where you can experience the world of Miss Dior, "Miss Dior -Grasse in Tokyo-"
  • A one-day special event where you can experience the world of Miss Dior, "Miss Dior -Grasse in Tokyo-"
  • A one-day special event where you can experience the world of Miss Dior, "Miss Dior -Grasse in Tokyo-"
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