The cosmetic brand "SHIRO" will release "Aromatherapy Oils" (3 varieties) in May 2020, which allow you to enjoy a fresh fragrance whenever you want, and "Clay Hand Soap" (2 new varieties) that thoroughly cleanse your hands with natural clay*¹ and enjoy a pleasant fragrance.
After a brand renewal, "Aromatherapy Oils" have returned as a staple. They can be used in a variety of ways to suit your time, occasion, and lifestyle, such as relaxing in your room, at your desk, in the entryway, or by your pillow before bed. Available in three scents: the clean, soapy "Savon," the sophisticated floral "White Lily," and the refreshing, soothing "White Tea."
In keeping with SHIRO's commitment to "nature" in its manufacturing, glass packaging has been adopted to reduce the use of plastic, which is typically used in cosmetics. Glass can be recycled after use*². The 20mL size allows you to enjoy the fragrance every day, and the simple, transparent design blends in with any interior.
Product pre-orders will begin on May 15, 2020, with shipments scheduled to begin on May 19, 2020.
Capacity: 20mL Size: Approximately 7cm high One drop: Approximately 0.05mL
[Sabon] A clear, natural soap scent with a light aroma of fresh fruit
[For the living room] Add 3 to 6 drops to an aroma stone and enjoy the fragrance spreading throughout the room.
[For the entranceway or shoe rack] Add 3 to 6 drops to an aroma stone and enjoy a clean, refreshing scent.
[White Lily] A refreshing and clean fragrance with a sophisticated floral scent
[In your closet] Add 3-6 drops to an aroma stone to subtly scent your favorite clothes.
[In your bag] Add 1-2 drops to a tissue and put it in your bag to enjoy a gentle fragrance every time you open it.
*We recommend applying the oil to a tissue and putting it in your bag as one way to enjoy the fragrance, but if you are concerned, we recommend putting the oil in a bag so that it does not come into contact with the lining of your bag or other belongings. Depending on the bag's material and the temperature, it may cause stains or dirt, so please use with care.
[White Tea] A calming, gentle and elegant fragrance filled with the freshness of citrus and greenery
[At your desk] When you want to concentrate, drop 3 to 6 drops onto an aroma stone to refresh yourself.
[Next to your pillow] Before going to sleep, drop 3 to 6 drops onto an aroma stone or tissue to refresh and calm the mind.
＜Stores that stock Aromatherapy Oils＞
SHIRO Online Store, Sunagawa Main Store, Sapporo Stellar Place Store, Omotesando Main Store, Jiyugaoka Store, NEWoMan Shinjuku Store (SHIRO+), Maru Building Store, Namba Parks Store, Fukuoka Parco Store
*Currently, all stores nationwide, with the exception of the SHIRO Online Store, are temporarily closed. Sales will begin as soon as they resume business.
Also, during this time of year when you're looking to pamper your hands, our Clay Hand Soap, which uses natural clay*1 to thoroughly cleanse your hands and leave them feeling moisturized and pleasantly scented, is now available in two new scents: "White Lily" and "White Tea."
The fine scrub of volcanic ash (clay*¹) from the Shirasu Plateau in Kagoshima Prefecture gently removes dirt and excess sebum, leaving your hands clean and fresh. Formulated with moisturizing aloe*®, it leaves your skin feeling moisturized and smooth after washing.
In addition to the existing "Sabon" scent, two new scents will be added: "White Lily," with its sophisticated floral scent, and "White Tea," bursting with refreshing citrus and green notes. The refreshing, clean scent lingers even after washing your hands.
Pre-orders for this product will begin on May 15, 2020, with shipments starting May 21, 2020.
About the Materials
■Clay (Volcanic Ash) [Scrub] / Kagoshima Prefecture
This naturally derived scrub has the perfect size and hardness to gently remove dirt and excess sebum, leaving skin smooth and supple.
■Aloe [Moisturizing] / Makinohara City, Shizuoka Prefecture
Pesticide-free aloe vera is lovingly grown in a rigorously managed greenhouse, with no water supply from winter to early spring. This results in a concentrated, rich, viscous aloe.
The refreshing texture hydrates your skin even while you're washing, leaving your hands feeling soft and hydrated.
It's important to wash your hands frequently and carefully, such as before meals or when you return home from an outing.
1. After thoroughly wetting your hands with running water, dispense 1-2 pumps of Clay Hand Soap and rub your palms together.
2. Thoroughly wash the backs of your hands, between your fingers, fingertips, and under your nails. For best results, twist each finger as you wash.
3. Don't forget to wash your wrists, too. (*It is important to wash your nails, between your fingers, and every corner of your wrists for 30 seconds.)
4. Rinse thoroughly with plenty of water.
5. Dry thoroughly with a clean towel or paper towel.
The clay*1 in ``Clay Hand Soap'' is naturally derived, and even when washed gently, it thoroughly removes dirt and excess sebum from your hands.
If your hands are dry, sensitive, or easily irritated, we recommend using ``Hand Serum'' for moisturizing care after washing your hands.
[White Lily] A clean and refreshing fragrance with a sophisticated floral scent
[White Tea] A calming, gentle and elegant fragrance filled with the freshness of citrus and greenery
*¹ Clay (volcanic ash)/scrubbing ingredients
*² Sorting methods vary by local government. The bottle is glass, but the cap is plastic, so please dispose of it according to the recycling method in your area.
*³ Aloe vera juice
Stores that sell "Clay Hand Soap">
SHIRO online store, SHIRO stores nationwide
*Currently, all stores nationwide are temporarily closed, but will be selling it at all stores as soon as they resume business.
【About the product】
■"Aroma Oil" (3 types) 20mL 2,200 yen each
■"Clay Hand Soap" (2 new types, 3 types in total) 145mL 2,000 yen each
【About SHIRO】
A cosmetics brand started with the simple idea of "making things that we want to use every day." Through honest manufacturing, with all functions from development to sales in-house, SHIRO offers skincare, cosmetics, and fragrances made with natural ingredients. In addition to directly managed stores throughout Japan, the company also has locations in London and New York. Its business models include SHIRO LIFE, a food boutique that delivers carefully selected ingredients, just like the ingredients used in its products; SHIRO CAFE, a cafe that conveys the deliciousness of ingredients through its cuisine; and SHIRO BEAUTY, a salon where customers can experience the full beauty that SHIRO offers.
Click here for company press release details
"Aromatherapy Oils" (3 varieties)
After a brand renewal, "Aromatherapy Oils" have returned as a staple. They can be used in a variety of ways to suit your time, occasion, and lifestyle, such as relaxing in your room, at your desk, in the entryway, or by your pillow before bed. Available in three scents: the clean, soapy "Savon," the sophisticated floral "White Lily," and the refreshing, soothing "White Tea."
In keeping with SHIRO's commitment to "nature" in its manufacturing, glass packaging has been adopted to reduce the use of plastic, which is typically used in cosmetics. Glass can be recycled after use*². The 20mL size allows you to enjoy the fragrance every day, and the simple, transparent design blends in with any interior.
Product pre-orders will begin on May 15, 2020, with shipments scheduled to begin on May 19, 2020.
Capacity: 20mL Size: Approximately 7cm high One drop: Approximately 0.05mL
[Sabon] A clear, natural soap scent with a light aroma of fresh fruit
[For the living room] Add 3 to 6 drops to an aroma stone and enjoy the fragrance spreading throughout the room.
[For the entranceway or shoe rack] Add 3 to 6 drops to an aroma stone and enjoy a clean, refreshing scent.
[White Lily] A refreshing and clean fragrance with a sophisticated floral scent
[In your closet] Add 3-6 drops to an aroma stone to subtly scent your favorite clothes.
[In your bag] Add 1-2 drops to a tissue and put it in your bag to enjoy a gentle fragrance every time you open it.
*We recommend applying the oil to a tissue and putting it in your bag as one way to enjoy the fragrance, but if you are concerned, we recommend putting the oil in a bag so that it does not come into contact with the lining of your bag or other belongings. Depending on the bag's material and the temperature, it may cause stains or dirt, so please use with care.
[White Tea] A calming, gentle and elegant fragrance filled with the freshness of citrus and greenery
[At your desk] When you want to concentrate, drop 3 to 6 drops onto an aroma stone to refresh yourself.
[Next to your pillow] Before going to sleep, drop 3 to 6 drops onto an aroma stone or tissue to refresh and calm the mind.
＜Stores that stock Aromatherapy Oils＞
SHIRO Online Store, Sunagawa Main Store, Sapporo Stellar Place Store, Omotesando Main Store, Jiyugaoka Store, NEWoMan Shinjuku Store (SHIRO+), Maru Building Store, Namba Parks Store, Fukuoka Parco Store
*Currently, all stores nationwide, with the exception of the SHIRO Online Store, are temporarily closed. Sales will begin as soon as they resume business.
Clay Hand Soap (2 new varieties, 3 varieties total)
Also, during this time of year when you're looking to pamper your hands, our Clay Hand Soap, which uses natural clay*1 to thoroughly cleanse your hands and leave them feeling moisturized and pleasantly scented, is now available in two new scents: "White Lily" and "White Tea."
The fine scrub of volcanic ash (clay*¹) from the Shirasu Plateau in Kagoshima Prefecture gently removes dirt and excess sebum, leaving your hands clean and fresh. Formulated with moisturizing aloe*®, it leaves your skin feeling moisturized and smooth after washing.
In addition to the existing "Sabon" scent, two new scents will be added: "White Lily," with its sophisticated floral scent, and "White Tea," bursting with refreshing citrus and green notes. The refreshing, clean scent lingers even after washing your hands.
Pre-orders for this product will begin on May 15, 2020, with shipments starting May 21, 2020.
About the Materials
■Clay (Volcanic Ash) [Scrub] / Kagoshima Prefecture
This naturally derived scrub has the perfect size and hardness to gently remove dirt and excess sebum, leaving skin smooth and supple.
■Aloe [Moisturizing] / Makinohara City, Shizuoka Prefecture
Pesticide-free aloe vera is lovingly grown in a rigorously managed greenhouse, with no water supply from winter to early spring. This results in a concentrated, rich, viscous aloe.
The refreshing texture hydrates your skin even while you're washing, leaving your hands feeling soft and hydrated.
It's important to wash your hands frequently and carefully, such as before meals or when you return home from an outing.
1. After thoroughly wetting your hands with running water, dispense 1-2 pumps of Clay Hand Soap and rub your palms together.
2. Thoroughly wash the backs of your hands, between your fingers, fingertips, and under your nails. For best results, twist each finger as you wash.
3. Don't forget to wash your wrists, too. (*It is important to wash your nails, between your fingers, and every corner of your wrists for 30 seconds.)
4. Rinse thoroughly with plenty of water.
5. Dry thoroughly with a clean towel or paper towel.
The clay*1 in ``Clay Hand Soap'' is naturally derived, and even when washed gently, it thoroughly removes dirt and excess sebum from your hands.
If your hands are dry, sensitive, or easily irritated, we recommend using ``Hand Serum'' for moisturizing care after washing your hands.
[White Lily] A clean and refreshing fragrance with a sophisticated floral scent
[White Tea] A calming, gentle and elegant fragrance filled with the freshness of citrus and greenery
*¹ Clay (volcanic ash)/scrubbing ingredients
*² Sorting methods vary by local government. The bottle is glass, but the cap is plastic, so please dispose of it according to the recycling method in your area.
*³ Aloe vera juice
Stores that sell "Clay Hand Soap">
SHIRO online store, SHIRO stores nationwide
*Currently, all stores nationwide are temporarily closed, but will be selling it at all stores as soon as they resume business.
【About the product】
■"Aroma Oil" (3 types) 20mL 2,200 yen each
■"Clay Hand Soap" (2 new types, 3 types in total) 145mL 2,000 yen each
【About SHIRO】
A cosmetics brand started with the simple idea of "making things that we want to use every day." Through honest manufacturing, with all functions from development to sales in-house, SHIRO offers skincare, cosmetics, and fragrances made with natural ingredients. In addition to directly managed stores throughout Japan, the company also has locations in London and New York. Its business models include SHIRO LIFE, a food boutique that delivers carefully selected ingredients, just like the ingredients used in its products; SHIRO CAFE, a cafe that conveys the deliciousness of ingredients through its cuisine; and SHIRO BEAUTY, a salon where customers can experience the full beauty that SHIRO offers.
Click here for company press release details
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