
Founded in 1969 in San Francisco, USA as a select shop that mainly handled denim, Gap has always offered modern American casual style as a global casual fashion brand. The "Indigo Surf" collection, based on the concept of "exquisite faded look and supple comfort," will be available on the Gap online store from May 14, 2020. (Scheduled to be released at Gap stores nationwide from late June.)
The California-inspired "Indigo Surf" collection features a vintage-like faded blue base, featuring a wide selection of original pieces crafted using techniques such as indigo dyeing, tie-dyeing, and ombré (a dyeing method that creates a gradation of shades) to create a vibrant, vibrant look. Popular botanical prints, hickory stripes, raw hems, and back buttons are also featured, along with a comfortable style.
Also, this year sees the release of many new summer denim pieces. The lineup includes the lightweight, flexible "Wearlite Denim," a summer staple since its release in 2018. The women's collection debuts a boyfriend silhouette, allowing for a more masculine look. For men, the popular waders are available in new colors, along with a wide range of fits, primarily slim fit. Enjoy the cool, light and summery feel of Gap's new collection.
■ Introducing the "Indigo Surf" Collection
Item Details
*All prices include tax, only a partial list
Women's

Back Button Denim Top ¥5,990

Linen Cotton Tie-Dye Romper ¥8,990
Men's

Indigo Polo Shirt ¥5,990
Available at:
・Gap Online Store https://www.gap.co.jp/
・Gap stores nationwide (scheduled to be released sequentially from late June)
*As a COVID-19 prevention measure, many stores are temporarily closed. For more information, please visit http://gapnews.jp/news/94. ■Introducing new summer denim. Item Details. *All prices include tax. This is a partial listing.
Women's

Wearlite Boyfriend Denim ¥6,990

High-Rise Paper Bag Denim 8,990 yen

Wearlite Wader Denim 9,990 yen
Stores where it is available
・Gap online store https://www.gap.co.jp/
・Gap stores nationwide (release will be scheduled sequentially)
*As a measure to prevent the spread of COVID-19, many stores are temporarily closed.
For details, please visit http://gapnews.jp/news/94
■ Gap's COVID-19 countermeasures
Please see below for more information on our company's response and efforts to prevent the spread of COVID-19.
http://gapnews.jp/news/94
■ About Gap
Gap is the world's most iconic apparel and accessories brand and the authority on American casual style. Founded in San Francisco in 1969, Gap's collections are designed to build the foundation of a modern wardrobe, spanning everything from denim and classic oxford shirts to khakis and must-have trends. Since expanding internationally in 1987, beginning with London, Gap has continued to engage with customers online and through approximately 1,600 company-operated and franchised stores worldwide. Gap offers collections for women's and men's apparel and accessories, as well as GapKids, babyGap, GapMaternity, Love by Gap, and GapFit. The brand also caters to value-conscious customers with collections designed exclusively for Gap Outlet and Gap Factory Stores. Gap Inc. is the namesake brand of Gap Inc. (NYSE: GPS), a leading global specialty retailer, including Gap, Banana Republic, Old Navy, Athleta, Intermix, Janie & Jack, and Hill City. For more information, please visit www.gapinc.com.
Click here for company press release details
The press releases featured in this article have been provided by PR TIMES, Inc. and are reproduced verbatim. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content, please contact PR TIMES, Inc. (https://prtimes.jp/) directly.














