Introducing a new hair care product, "Sap Moss," from Aveda. Dryness and dryness are the most common hair concerns among Japanese women, affecting as many as 62%*¹ of women. One of the causes of dry hair is an imbalance between moisture and oil. It can be caused by everyday factors, such as heat from hair dryers and irons, coloring and perm products, summer UV rays, and dry air from air conditioners, regardless of the season.

To address these women's hair concerns, "Sap Moss" contains two moisturizing ingredients for hair: larch sap*² and Icelandic moss*³, from which the series' namesakes "sap" and "moss." This silicone-free shampoo and conditioner also contains hair repair ingredients "kukui nut oil*4" and "coconut oil*5," which lock in moisture and leave hair smooth and manageable. Also, focusing on the fact that approximately 30%*1 of Japanese women have fine, soft hair, this shampoo and conditioner thoroughly hydrates hair while creating an airy texture without weighing it down. The scent is a blend of Aveda's unique Pure Fume Aroma, made from pure floral and plant essences that evokes the earth.


[Pure Fume Aroma]
・Jasmine ・Organic Olibanum ・Organic Cypress ・Organic Clary Sage



Replenishes moisture to hair without weighing it down
The following responses were obtained in a survey of 416 women who used "Sap Moss" for two weeks.
■92% of women felt their hair was moisturized without feeling heavy
■91% of women felt their hair looked healthy and smooth
■87% of women felt their hair looked shinier
"Sapmoss" is made with 94% naturally derived ingredients*⁶ to moisturize hair, leaving it smooth and manageable without weighing it down.

*¹ Survey conducted by AVEDA in 2019 (2,063 people) *² Galactoarabinan: Hair moisturizing ingredient *³ Eilanthai extract: Hair moisturizing ingredient *⁴ Hair repair ingredient *⁵ Coconut oil: Hair repair ingredient *⁶ Naturally derived ingredients means that the majority of the ingredients are derived from plants, non-petroleum minerals, or water.


Unique blend of ingredients



[Icelandic moss (Icelandic moss extract: hair moisturizing ingredient)]

Found commonly in the harsh natural environments of the Northern Hemisphere, this moss stores moisture and thrives even on the barren ground. It can absorb nearly twice its own weight in water and is rich in calcium, iodine, potassium, phosphorus and vitamins.




[Larch sap (galactoarabinan: hair moisturizing ingredient)]

Larch is a hardy tree that can thrive in harsh natural environments and has the ability to transform water into nutritious sap. It is also known as one of the first trees to regrow after a fire. Its vital sap is rich in polysaccharides.




[Kukui Nut Oil (Hair Repair Ingredient)]

A plant oil extracted from the fruit of the kukui tree. It contains essential fatty acids that moisturize the scalp and hair, as well as large amounts of linoleic acid and linolenic acid, which cannot be produced in the body. By developing a blend of kukui nut oil and coconut oil, we have achieved a soft, lustrous finish, even without the use of silicone.




[Coconut Oil (Palm Oil: Hair Repair Ingredient)]

A vegetable oil extracted from coconut flesh. Rich in essential fatty acids, vitamins, potassium, and minerals, it easily penetrates deep into the hair, maintaining moisture. By developing a blend of kukui nut oil and coconut oil, we have achieved a soft, lustrous finish, even without the use of silicone.


Features of an Aveda product


*⁶ Naturally derived ingredients mean that the majority of the ingredients are derived from plants, non-petroleum minerals, or water.


Product Overview


[Sapmoss Weightless Hydration Shampoo]

Supplies moisture to hair without weighing it down. It reduces friction on wet hair by 60%*7, preventing tangles and gently cleansing. It also reduces frizz by 61%*8, locking in moisture and leaving hair moisturized and smooth and manageable. This special concentrated formula contains 25% less water than regular shampoos. This moisture balance creates a rich lather and keeps hair moisturized, making it a silicone-free shampoo.
[How to Use]
Apply an appropriate amount to well-wet hair, gently massage in, and rinse thoroughly. We recommend following up with Sapmos Weightless Hydration Conditioner.



[Sapmoss Weightless Hydration Conditioner]

Replenishes moisture without weighing down hair. It absorbs quickly and detangles hair. This silicone-free conditioner locks moisture inside, leaving hair smooth and manageable.
[How to use]
After shampooing, apply an appropriate amount to hair and leave on for 3 to 5 minutes.
Then rinse.
*⁷ Evaluation of friction force between hair strands treated with Sapmos Shampoo and untreated hair strands
*⁸ Measurement of the difference in hair strand area between hair strands treated with Sapmos Shampoo and untreated hair strands when wet


Product lineup


(From left)
Sapmos Weightless Hydration Shampoo
200mL 3,100 yen

Sapmos Weightless Hydration Shampoo
400mL 5,000 yen

Sapmos Weightless Hydration Conditioner
200mL ¥3,300

Sapmoss Weightless Hydration Conditioner
400mL ¥5,300




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