Primavista x Finlayson's first collaboration. Exciting pop Nordic pattern design

May 13, 2020
Base makeup brand Primavista will be releasing a limited-edition collaboration design with Finlayson, a Nordic Finnish textile brand that celebrated its 200th anniversary this year. The limited-edition designs for Primavista Natural Glow Lasting Liquid and Primavista Sebum-Resistant Makeup Base will be available from May 12, 2020, while the limited-edition design for Primavista Smudge-Resistant Beautiful Natural Skin Texture Powder Foundation will be available from June 16, 2020.  



This marks the first collaboration between Primavista and Finlayson. Finlayson, which has created a lifestyle essential to the lives of Finnish people by providing high-quality home textiles, and Primavista, which supports women around the world in living each day with a positive attitude and joy, without worrying about makeup smudges, share a common brand philosophy, which has led to this collaboration.

Primavista Natural Glow Lasting Liquid features Finlayson's long-loved "OMPPU" pattern, with a bright and pop design featuring a row of pink apples. Primavista Sebum-Resistant Makeup Base comes in an "ELEFANTTI" design, inspired by a stuffed elephant. The cute motif is combined in a chic black color, creating a design that adults can enjoy as well.
Primavista Smudge-Resistant Beautiful Natural Skin Texture Powder Foundation features a row of red apples, creating a design that will make your day even more exciting. This limited-edition collaboration between Primavista and Finlayson features a unique, pop design. *This offer will end while supplies last. Thank you for your understanding.


About the Pattern

OMPPU Onpu


Onpu is a nickname for "apple." The world's oldest fruit, the apple, is a timeless and iconic item. The design was redesigned for Fall/Winter 2015 under the supervision of designer Aini Vali.


ELEFANTTI


This design was presented by Raina Koskela in a design competition co-hosted by Finlayson and the University of Art and Design in 1969. It was inspired by a stuffed elephant made of wool. Celebrating its 50th anniversary in 2019, its popularity has continued to grow.


About Finlayson
Founded in 1820 in Northern Europe, Finland is the oldest textile brand with a long history and tradition spanning approximately 200 years. We provide the best possible homes for people through high-quality products, primarily bedding and home textiles, and are trusted and widely used by people not only in Finland but all over the world.
http://www.finlayson.jp/



Primavista Natural Glow Lasting Liquid Limited Edition
This liquid foundation smoothly covers pores and gives skin a natural, radiant finish.
It resists sebum breakdown and maintains a natural, radiant finish that doesn't look shiny until the evening.

●Unique oil-blocking formula
Prevents makeup from breaking down due to sweat and sebum, maintaining a beautiful finish until the evening
●10-hour color wear data verified
●SPF31・PA+++

Ocher 03・Ocher 05 *Regularly available in 7 colors
Unprinted price
May 12, 2020
Drugstores, General Merchandisers (GMS), and some online shops




Primavista Sebum-Resistant Makeup Base Limited Edition Design
The foundation stays in place even over time, providing a beautiful finish that lasts.

●The oil-blocking formula traps and prevents sebum from spreading,
keeping your skin feeling smooth and silky.
●Prevents shine, even on the nose.
●Contains moisturizing ingredients (hyaluronic acid, chamomile flower extract).
Fragrance-free.
●SPF20・PA++.

No printed price.
May 12, 2020.
Drugstores, General Merchandises (GMS), and some online shops.



(Left) Primavista Beautiful Natural Skin Texture Powder Foundation
+ Sebum-Resistant Makeup Base Mini (Special Edition).
(Right) Primavista Powder Foundation Limited Edition Compact Case.


Whether on cheeks with visible pores or rough noses,
it glides on smoothly and supplely, fitting perfectly to the skin for natural coverage.
For a bright, smooth finish that you won't even notice is there.
It's resistant to sweat and sebum, and the morning finish lasts until the evening.

●SPF25・PA++
●10-hour color lasting, data obtained
(According to our research. Results may vary from person to person.)
●Formulated to be resistant to sweat and sebum
●Contains no fragrance

Ocher 03, Ocher 05 *The regular product comes in 7 colors
Unprinted price
June 16, 2020
Drugstores, general merchandise stores (GMS), some online shops

SPF is an index that indicates the effectiveness of protecting skin from UV-B rays, and PA is a classification that indicates the effectiveness of protecting skin from UV-A rays.
The SPF and PA indications are values measured according to international standards when applying 2mg per 1cm2. Please consider this as a guide when selecting a product.

[Official brand website] https://www.sofina.co.jp/primavista/



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