A TAG HEUER x KEN OKUYAMA pop-up shop will open at the Shinjuku watch retailer BEST ISHIDA (3-17-19 Shinjuku, Shinjuku-ku, Tokyo) from February 14th to August 31st.

TAG HEUER x KEN OKUYAMA is a capsule collection by Ken Okuyama, who has worked on numerous car designs for GM, Porsche, and other companies. In 2008, he released the kode7 GT car, creating a fitting collaboration with TAG Heuer, a brand that has contributed greatly to motor racing timekeeping.

The interior of the pop-up shop will feature a wall displaying the lightweight sports car kode9, released in 2013. The space will evoke the feeling of racing on a circuit. TAG Heuer timepieces and collaborative watches with kode9 will be on display, providing a comprehensive look at the brand's history of being inspired by motor racing.

In addition, eyewear by "KEN OKUYAMA DESIGN", to which Ken Okuyama belongs, will also be on display. Opening hours are from 11:00 to 20:00, with opening times from 15:00 on the first day only.