Giorgio Armani will be hosting the "MARE POP UP STORE RIVIERA ZUSHI MARINA," a limited-time pop-up store offering an elegant summer resort experience, at the Riviera Zushi Marina in Kanagawa Prefecture from August 1st to August 12th. The "MARE Capsule Collection," which began its global tour in 2022, will make its first appearance in Japan.

Courtesy of GIORGIO ARMANI
"MARE POP UP STORE RIVIERA ZUSHI MARINA" will be located within Riviera Zushi Marina, Japan's premier adult marina resort, offering panoramic views of the Shonan Sea. Surrounded by the sea on three sides and bathed in natural light, the pop-up is filled with a vacation-like atmosphere. The special space features a muted, grayish blue color scheme, combined with palm tree and tropical leaf patterns. Active visitors can enjoy a game of ping pong on the palm tree-printed ping pong table, or relax on the deck chairs provided, watching the sunset over the sea.

Courtesy of GIORGIO ARMANI
The pop-up will also feature the "MARE Capsule Collection," inspired by summer resorts. The collection's designs reflect the natural elegance and refinement that underpins Armani's aesthetic, with exotic prints and the lightness of linen and silk, which create a comfortable and relaxed feeling, adding a touch of elegance to the vacation season. Everything you need to enjoy the beach season, day or night, will be available, all in one place, from beach towels and swimwear to bags, sandals, beach dresses, and nightdresses.

Courtesy of GIORGIO ARMANI
The women's collection features shirts, dresses, pants, long dresses, and shorts made from linen, perfect for the summer sun, in vibrant colors like blue and purple. Tops paired with one-piece bodysuits and shorts that can also be worn as swimwear feature playful knots, sheer elements, and an all-over "GA" logo in jacquard. A jacket can also be worn over a dress for an elegant look that stands out in the evening. Accessories include the iconic raffia bag "Giorgio Armani La Prima," as well as hats, sun visors, scarves, espadrilles, and other resort-ready items.

Courtesy of GIORGIO ARMANI
The men's collection features unique jackets, blousons, shirts, vests, and soft pants in geometric and monogram patterns, creating a sophisticated and elegant look. Shirts made from summery linen and Bermuda shorts with a lustrous monogram pattern will add to your vacation mood.

Courtesy of GIORGIO ARMANI





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[Riviera Zushi Marina]
The Riviera Group, which owns Riviera Zushi Marina, is committed to creating an environmentally friendly town and is promoting the SDGs through a variety of activities, including zero waste through the use of compost, a circular ecosystem to achieve significant CO₂ reductions, the use of 100% renewable electricity, and the protection of marine life. Additionally, Riviera Zushi Marina is the only sustainable marina in Asia to have received the international environmental certification "Blue Flag" (2022 and 2023).


[Giorgio Armani]
A brand founded in Milan in 1975. Designer Giorgio Armani revolutionized the fashion world with the introduction of the groundbreaking soft-tailored unconstructed jacket. Since then, he has continued to offer an essential style free of pretense, and elegant, modern, and sophisticated designs. Today, Giorgio Armani suits and dresses are worn by celebrities around the world and frequently appear on red carpets and other events.


Contact:
Giorgio Armani Japan
03-6274-7070


(Updated 8/2 with additional images)