[LOOK] Pharrell Williams' first show! Louis Vuitton to hold Spring/Summer 2024 Men's Collection fashion show in Paris

Jun 22, 2023
Louis Vuitton presented its Spring/Summer 2024 Men's Collection in Paris on June 20th local time.


©LOUIS VUITTON

This was the first show by Men's Creative Director Pharrell Williams, and it was held on the Pont Neuf, Paris' oldest bridge spanning the Seine River.


©LOUIS VUITTON

Men's Creative Director Pharrell Williams' debut show was rooted in the sun, a universal source. Represented throughout the collection's rays, color palette and embellishments, it represents a radiant light that inspires, heals and unites people across cultures and beliefs.


©LOUIS VUITTON

The collection opens with a film prelude, “PUPIL KING”, directed by Todd Turso.


©LOUIS VUITTON
©LOUIS VUITTON

The collection is made up of various keywords, such as "Damouflage," a fusion of the Damier pattern and camouflage, a yellow color palette, and dandyistic tailoring. The piece also features embroidered designs by American artist Henry Taylor.


©LOUIS VUITTON
©LOUIS VUITTON
©LOUIS VUITTON

Pharrell Williams' message at his first Louis Vuitton show was "LVERS," a state of mind that is rooted in warmth, happiness and welcome, and was expressed throughout the graphics and decoration.


©LOUIS VUITTON
©LOUIS VUITTON

The finale featured Pharrell Williams and the Men's Studio performing the music titled "JOY (Unspeakable)."


©LOUIS VUITTON


Louis Vuitton 2024 Spring/Summer Men's Collection Runway Show (Paris, France)
Wednesday, June 21st, 4:30 AM Japan time / Tuesday, June 20th, 9:30 PM local time


https://youtu.be/pDsjAIrmSKM


@LOUISVUITTON #LVMenSS24 @PHARRELL



【About Louis Vuitton】
Since its founding in 1854, Louis Vuitton has consistently offered distinctive designs that combine innovation and style, always with the finest quality. Today, through its travel luggage, bags, accessories, and other products, the brand remains faithful to the creative, elegant, and practical spirit of "the essence of travel" created by its founder, Louis Vuitton. Boldness has shaped the story of Louis Vuitton. Respecting tradition, the brand has opened its doors to architects, artists, and designers throughout its history, pioneering fields such as ready-to-wear, shoes, accessories, watches, fine jewelry, and fragrance. These meticulously crafted products are a testament to Louis Vuitton's dedication to craftsmanship.
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