Every day passes differently than usual. But we want to make the most of the little things in front of us. The "Home Fun Box" sales project, which was started at the request of Hobonichi crew members (staff), will deliver a box to your home. Each box will come with a different letter written by the crew member who thought up the contents, with messages like "for this time of year" and "for everyone right now." The first three boxes, "A Box that Makes Your Everyday Bread Taste Better," "A Box that Calms the Mind," and "A Box of Delicious Meals and Companions," will go on sale from 11:00 AM on April 30th. They will be on sale twice a month for a limited time until around summer.




We haven't even had a chance to fully enjoy the warm spring weather, and yet the lush greenery of early summer is already upon us! Daily shopping and the usual chatting can't be had, making days feel a little dull. It would be wonderful to receive something to brighten up your time at home during a time like this. Each Hobonichi crew member has thought about the contents of the box, with a message for everyone right now. The letters from each crew member attached to the box are also intended for those who are unfamiliar with Hobonichi, so they make a great Mother's Day gift.


● A box that makes your everyday bread taste even better 6,480 yen (tax included, shipping and handling not included)
We have prepared three delicious and unique jars to help you start your mornings feeling fresh and delightful. Try using this cute white jam spoon to spread it luxuriously on your usual bread.

Our Jam - Apple (White) [180g] Best before October 2020Hobonichi Honey Japanese Flowers Kakunodate Cherry Blossom Avenue [160g] Best before September 2021HAPPY NUTS DAY Peanut Butter with Chunks [110g] Best before September 2020PROOF OF GUILD Jam Spoon [1 piece]


●A calming box 3,984 yen (tax included, shipping and handling fee not included)
This set was created after hearing from crew members who sent "calming items" to their parents who were living stressful lives far away. The "calming" cups are also popular with students taking exams.

Hobonichi "Ochitsuke" Mug [1 piece]Hobonichi Nihoncha Roasted Deep Tea [80g] Best before November 2020


● Delicious Rice and Accompaniment Box 3,753 yen (tax included, shipping and handling fee not included)
This set is centered around rice from "Tanbo," a restaurant favorite of Hobonichi crew members. The sanma saury and pickled plums are guaranteed to be delicious. Enjoy it hot to lift your spirits.

Ohitsuzen Rice Paddy, Iwate Prefecture, Esashi Kinsuda Hitomebore Rice [3 go], Milled April 24, 2020Saikichi Shoten Bite-sized Golden Sanma [100g], Best before June 2020Saikichi Shoten Golden Sanma Mabushi [60g], Best before June 2020BambooCut Standing Umeboshi Shop's Staff Jar, Sour Ume [100g] Best before: February 2025

For more information about the Oto Fun Box, please click here: https://www.1101.com/store/otbox/index.html

The "Oto Fun Box" for the "second half" of May is scheduled to go on sale at 11:00 AM on May 15th. The contents of the set are currently under consideration. (This project is scheduled to be sold twice a month for a limited time until around summer.)


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