Swedish sneaker brand EYTYS has opened a pop-up shop at the select shop ESTNATION Roppongi Hills. It will be open until March 18th.

The shop is a replica of the brand's first flagship store, which opened in Stockholm last year. For the SS15 collection, the brand collaborated with Ukraine-based multimedia artist Sasha Kurmaz, sending a message in response to the chaotic situation in Europe.

EYTYS is a unisex sneaker brand founded in Sweden in 2013. Its distinctive form, featuring a thick rubber sole, pursues proportions inspired by graphic design and modern architecture. With functionality as its main focus, the design appeal is kept to a minimum.

The upper materials are made of high-quality canvas, suede, and leather. Thick canvas reinforces the heel for durability, and a cork insole provides comfortable arch support. Additionally, the shoes feature a finger sole for a smooth entry. The shoelaces will be available in two colors for each shoe to match the sole and upper.