Chloe partners with UNICEF to promote gender equality, launching T-shirts and jewelry

Event Date:2020.03.06
Mar 6, 2020
Chloé has entered into a global partnership with UNICEF. The company will support UNICEF's gender equality programs for three years.

The support aims to promote the development of digital technology and entrepreneurial skills in countries such as Bolivia, Jordan, Morocco, Senegal, and Tajikistan. The goal is to equip 6.5 million girls worldwide with the skills they need to gain employment.

To coincide with International Women's Day on March 8, Chloé will launch the "GIRLS FORWARD" campaign. Actresses Katie Holmes and Lucy Boynton have been appointed as ambassadors.

To coincide with the campaign, organic cotton T-shirts (47,000 yen), bracelets (21,000 yen), and necklaces (39,000 yen) will go on sale from March 6. The T-shirts featuring the "Girls Forward" message are available in two colors. All proceeds from the sales of these items will be donated to UNICEF.

T-shirt (47,000 yen)

Bracelet (21,000 yen)
Available at CHLOE.COM and in select directly managed stores in six countries around the world, including Japan.

編集部
  • T-shirt (47,000 yen)
  • T-shirt (47,000 yen)
  • Bracelet (21,000 yen)
  • Necklace (39,000 yen)
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