The brewing water "Hyakunen-mizu" springs up in the sake brewery. Many neighbors come to collect this water.

By contracting with the growers, we are able to consistently produce high-quality Junmai sake.

A registered trademark of "Fukumasamune" at Fukumitsuya Head Office in Kanazawa/ (c) FASHION HEADLINE

Matsutaro Fukumitsu is the 13th generation head of the family and the president and CEO. Almost all of the brands currently being sold were planned and devised by the 13th generation. He has close ties with various cultural figures and artists, and collab/ (c) FASHION HEADLINE

Momotose is a long-aged sake that is available in 5, 10, 20, and even 30-year varieties. A sake that changes over time./ (c) FASHION HEADLINE

Momotose is a long-aged sake that is available in 5, 10, 20, and even 30-year varieties. A sake that changes over time./ (c) FASHION HEADLINE

They sell everything from standard sake to sake exclusive to their directly managed stores, as well as cosmetics and sweets that utilize rice fermentation techniques, sake ware, and more. They also regularly hold workshops and solo exhibitions by artists./ (c) FASHION HEADLINE

"Kagataka" with a crisp taste/ (c) FASHION HEADLINE

"Kanazawa Junmai Daiginjo" with its cute Kaga Hachiman Okiagari label is only available at the brewery, making it a popular souvenir./ (c) FASHION HEADLINE

The exterior of the directly managed store attached to the head office/ (c) FASHION HEADLINE

The storehouse we were shown around was called Kotobukizo./ (c) FASHION HEADLINE

The Hyakunen-mizu spring is drawn from the side of the Kotobuki storehouse./ (c) FASHION HEADLINE

Mr. Kazutoshi Masashi, who guided us around the brewery/ (c) FASHION HEADLINE

Fukumasamune stored in the headquarters warehouse/ (c) FASHION HEADLINE

A book of poems by poet Rikuro Takahashi: "One Hundred Views of Kaga" and "One Hundred Poems of Kanazawa"/ (c) FASHION HEADLINE

In the room where I spoke to President Fukumitsu, the words "Everyday Creation" were written./ (c) FASHION HEADLINE