
On February 4th, LIMI feu launched its first-ever "Made to Order" initiative at the Isetan Shinjuku store in Center Park/The Stage #2 on the second floor of the main building. The initiative runs until the 10th. Two items are available for semi-customization: a dress (¥32,000) and a bag (¥50,000). The dress accentuates a woman's figure, exuding sexiness while evoking elegance with its asymmetrical cut. Customers can choose two of their choice from a total of eight colors. Two of the eight colors feature fabrics featuring the logo of the Italian liqueur brand "DISARONNO." The fabric is 100% cotton. The high-quality cotton jersey is made with tightly twisted yarn for softness and stretch. It's wrinkle-resistant and shape-retaining, creating a beautiful silhouette when worn. The bag is crafted from smooth, soft, vibrantly colored cowhide leather, and the large buckle accentuates the simple design of the body. The storage capacity can be adjusted by moving the strap between the opening and the center of the bag. Four colors can be chosen for the main color, hardware, and lining, allowing for a total of 64 customizations. Both the dress and bag are scheduled to be completed by the end of March. The venue will also feature two new styles of boots—button boots (52,000 yen) and boots with knife pockets (54,000 yen)—a collaboration between the brand and Dr. Martens. The venue will also offer advance sales of the 2015 Spring/Summer collection line, as well as a venue-exclusive "rock"-themed line.





























