Amplitude has released its Spring 2020 collection, "Nude Spring Colors." Six items, including eyeshadow, mascara, and matte lipstick, will be available from January 22nd. 

Amplitude's Spring 2020 collection offers "Nude Spring Colors," the ultimate in sophisticated spring colors for adults. This time, creative director RUMIKO was heavily influenced by European palaces. She discovered an important principle of beauty in designs that showcase timeless refinement without losing their elegance.
A "sophisticated nude" look is created by layering pale colors and gold. The new nude makeup is gorgeous and sensual yet elegant, embodying the brand's vision of "cool, mature beauty," and will brighten the start of the special year of 2020.
 "Nude Spring Color for Eyes" 02 Soft Purple (6,300 yen)
"Nude Spring Color for Eyes" 02 Soft Purple (6,300 yen)
The star of the collection is the dramatic two-shade eyeshadow set, "Nude Spring Color for Eyes" (6,300 yen), available in limited quantities. It comes in six smoky pastel and gold shades, inspired by the pale walls and gold decorations of palaces. It creates a gorgeous, sensual, yet elegant nude look for your eyes.
 "Extra Volume Color Mascara" 07 Dark Brown (4,400 yen)
"Extra Volume Color Mascara" 07 Dark Brown (4,400 yen)
"Extra Volume Color Mascara" (4,400 yen), which debuted in 2019, creates the volume essential for creating powerful, gorgeous eyes, while also providing delicate length and beautiful curl with beautiful separation for each individual lash, and is smudge-resistant, making it a highly refined volume type. Three new spring colors are available: black, blue-black, and dark brown. The human-like volume color that fills the lashes itself enhances the strength of the gaze and creates a striking shadow. Rather than a bold color, it emphasizes the natural lashes in nude makeup.

"Conspicuous Cheeks" 09 Yellow Orange (6,800 yen)
A new color combination has also been added to the unique "Conspicuous Cheeks" (6,800 yen) cheek color, created with a focus on "translucent transparency." This new color is a highlight with a gold nuance that will be the finishing touch to a sophisticated nude makeup look. The gold creates a softer, more subdued look, and when blended with the flushed color layered on top, it achieves a beautiful, translucent look. The lineup includes three colors: yellow-orange, orange, and rosy pink, all of which are sophisticated, mature, and sensual, blending beautifully with the skin.
 "Conspicuous Matte Lips" 07 Brown (4,300 yen)
"Conspicuous Matte Lips" 07 Brown (4,300 yen)
The other star of the collection is the all-new matte lipstick, "Conspicuous Matte Lips" (4,300 yen). With just one application, the color is intense and clear, blending beautifully with the lips. It gives you a comfortable, "nude" feel, as if you're not wearing anything at all. The color lasts well, and the high-quality matte finish lasts for a long time, and it also keeps you moisturized, so it looks freshly applied for a long time. The surface is matte, and the base has a new shape like lip balm, with an elastic, uniform film that contracts with the movement of your lips, coating them to fill in any unevenness and reducing the appearance of wrinkles. Available in a total of seven colors.
 "Conspicuous Nail Color" 21 Yellow Gold (3,500 yen)
"Conspicuous Nail Color" 21 Yellow Gold (3,500 yen)
"Conspicuous Nail Color" (3,500 yen), which adds color to sophisticated nudes, now comes in three new colors with hints of gold. The subtle gold pearl transforms subdued pink into an "eye-catching, striking color," while vibrant pinks become "softer, smoother colors." The lineup also includes yellow gold, a color that allows you to wear gold directly on your fingertips.
In addition, the new color "Magenta Pink" has been released for the "Conspicuous Lip Liner" (3,800 yen), which is easy to apply and feels as if you're not wearing anything. Not only does it match the color of "04 Pink" in the "Conspicuous Matte Lips," but it also gives your lip makeup a light finish.

Amplitude's Spring 2020 collection offers "Nude Spring Colors," the ultimate in sophisticated spring colors for adults. This time, creative director RUMIKO was heavily influenced by European palaces. She discovered an important principle of beauty in designs that showcase timeless refinement without losing their elegance.
A "sophisticated nude" look is created by layering pale colors and gold. The new nude makeup is gorgeous and sensual yet elegant, embodying the brand's vision of "cool, mature beauty," and will brighten the start of the special year of 2020.
 "Nude Spring Color for Eyes" 02 Soft Purple (6,300 yen)
"Nude Spring Color for Eyes" 02 Soft Purple (6,300 yen)The star of the collection is the dramatic two-shade eyeshadow set, "Nude Spring Color for Eyes" (6,300 yen), available in limited quantities. It comes in six smoky pastel and gold shades, inspired by the pale walls and gold decorations of palaces. It creates a gorgeous, sensual, yet elegant nude look for your eyes.
 "Extra Volume Color Mascara" 07 Dark Brown (4,400 yen)
"Extra Volume Color Mascara" 07 Dark Brown (4,400 yen)"Extra Volume Color Mascara" (4,400 yen), which debuted in 2019, creates the volume essential for creating powerful, gorgeous eyes, while also providing delicate length and beautiful curl with beautiful separation for each individual lash, and is smudge-resistant, making it a highly refined volume type. Three new spring colors are available: black, blue-black, and dark brown. The human-like volume color that fills the lashes itself enhances the strength of the gaze and creates a striking shadow. Rather than a bold color, it emphasizes the natural lashes in nude makeup.

"Conspicuous Cheeks" 09 Yellow Orange (6,800 yen)
A new color combination has also been added to the unique "Conspicuous Cheeks" (6,800 yen) cheek color, created with a focus on "translucent transparency." This new color is a highlight with a gold nuance that will be the finishing touch to a sophisticated nude makeup look. The gold creates a softer, more subdued look, and when blended with the flushed color layered on top, it achieves a beautiful, translucent look. The lineup includes three colors: yellow-orange, orange, and rosy pink, all of which are sophisticated, mature, and sensual, blending beautifully with the skin.
 "Conspicuous Matte Lips" 07 Brown (4,300 yen)
"Conspicuous Matte Lips" 07 Brown (4,300 yen)The other star of the collection is the all-new matte lipstick, "Conspicuous Matte Lips" (4,300 yen). With just one application, the color is intense and clear, blending beautifully with the lips. It gives you a comfortable, "nude" feel, as if you're not wearing anything at all. The color lasts well, and the high-quality matte finish lasts for a long time, and it also keeps you moisturized, so it looks freshly applied for a long time. The surface is matte, and the base has a new shape like lip balm, with an elastic, uniform film that contracts with the movement of your lips, coating them to fill in any unevenness and reducing the appearance of wrinkles. Available in a total of seven colors.
 "Conspicuous Nail Color" 21 Yellow Gold (3,500 yen)
"Conspicuous Nail Color" 21 Yellow Gold (3,500 yen)"Conspicuous Nail Color" (3,500 yen), which adds color to sophisticated nudes, now comes in three new colors with hints of gold. The subtle gold pearl transforms subdued pink into an "eye-catching, striking color," while vibrant pinks become "softer, smoother colors." The lineup also includes yellow gold, a color that allows you to wear gold directly on your fingertips.
In addition, the new color "Magenta Pink" has been released for the "Conspicuous Lip Liner" (3,800 yen), which is easy to apply and feels as if you're not wearing anything. Not only does it match the color of "04 Pink" in the "Conspicuous Matte Lips," but it also gives your lip makeup a light finish.







































