Balenciaga has released a new bag that resembles a classic straw beach hat, turned upside down. It will be pre-launched in Japan before anywhere else in the world.

Apr 10, 2023
Balenciaga will pre-launch its new bag, the "Balenciaga Beach Bag," in stores in Japan on April 12th, before releasing it in May at select stores around the world and on balenciaga.com. The Balenciaga Beach Bag was inspired by the concept of carrying a sun hat upside down like a pouch. It continues Balenciaga's exploration of recontextualizing utilitarian items to meet other needs, whether by combining diverse garments, elevating everyday objects, or deconstructing their purpose.

Courtesy of Balenciaga
Formed, sewn, and hemmed by a hat maker, the classic straw beach hat is transformed into a bag with two tubular leather handles attached with metal loops at each end and sliding leather cross straps. Smaller sizes also include a longer strap for cross-body wear. The transformation is completed with a logo-engraved leather label attached to the bottom of the bag (near the top of the hat).

Courtesy of Balenciaga
The Balenciaga Beach Bag comes in mini, medium, and large sizes, with black or natural-colored straw and black leather details. Additionally, a Japan-exclusive colorway with white details will be available for pre-sale in select stores in Japan from April 28th.


Courtesy of Balenciaga

BEACH BAG M TOTE
col:BEIGE
W47xH27xD15.5 (actual size)
225,500 yen (tax included)


Courtesy of Balenciaga

BEACH BAG M TOTE
color:BEIGE *Japan-exclusive color
W47xH27xD15.5 (actual measurements)
225,500 yen (tax included)
※Pre-sale period: April 28th (Friday) - May 7th (Sunday)


Courtesy of Balenciaga

BEACH BAG MINI TOTE
color:BEIGE
W33xH20xD14 (actual measurements)



Courtesy of Balenciaga
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BEACH BAG MINI TOTE
Color: BLACK
W33xH20xD14 (Actual measurements)
¥192,500 (tax included) *Detachable strap included




【Pre-sale Store】
Balenciaga Aoyama / 5-1-3 Minami-Aoyama, Minato-ku, Tokyo
Balenciaga Isetan Shinjuku Main Building, 1st Floor / 1F Main Building, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Balenciaga Ginza Mitsukoshi Main Building, 1F / 4-6-16 Ginza, Chuo-ku, Tokyo
Balenciaga Hankyu Umeda Main Store, 1F / 8-7 Kakuta-cho, Kita-ku, Osaka City, Osaka Prefecture
Balenciaga Iwataya Main Store, New Building, 2F / 2-5-35 Tenjin, Chuo-ku, Fukuoka City, Fukuoka Prefecture

Inquiries:
Balenciaga Client Service
TEL: 0120-992-136
URL: balenciaga.com
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