Lucien Pellat-Finet will launch a collaboration item with illustrator Yanagida Masami in November, and a collaboration with men's underwear brand TOOT in December.
Lucien Pellat-Finet, which celebrates the 25th anniversary of its brand debut this year, has shifted from its footsteps as the "King of Cashmere" that pioneered the luxury streetwear boom to strengthening its proposals for attitudes towards lifestyle and culture over the past few seasons. This season, the brand collaborates with Masami Yanagida, an up-and-coming Japanese illustrator whose popularity has grown in women's magazines and on social media like Instagram, attracting fans both in Japan and abroad. Products that combine Yanagida's girly yet captivating work with Lucien Pellat-Finet's popular skull and leaf motifs are sure to garner attention. Items include a cap featuring the brand's iconic apple and finger motif, as well as Scottish sweaters, T-shirts, hoodies, key chains, and caps. A pop-up shop will be open from November 13th to 22nd in the event space on the second floor of Isetan Men's Building, as a pre-sale opportunity. Yanagida is scheduled to visit the store on the 15th for a portrait drawing event.
The collaboration with TOOT, a Japanese men's underwear brand that is loved by fans for its "ultimate wearing experience" thanks to the sewing techniques of skilled craftsmen in its own factory, will see the release of four styles using Lucien Pellat-Finet's logo and icon as a motif.
Lucien Pellat-Finet, which celebrates the 25th anniversary of its brand debut this year, has shifted from its footsteps as the "King of Cashmere" that pioneered the luxury streetwear boom to strengthening its proposals for attitudes towards lifestyle and culture over the past few seasons. This season, the brand collaborates with Masami Yanagida, an up-and-coming Japanese illustrator whose popularity has grown in women's magazines and on social media like Instagram, attracting fans both in Japan and abroad. Products that combine Yanagida's girly yet captivating work with Lucien Pellat-Finet's popular skull and leaf motifs are sure to garner attention. Items include a cap featuring the brand's iconic apple and finger motif, as well as Scottish sweaters, T-shirts, hoodies, key chains, and caps. A pop-up shop will be open from November 13th to 22nd in the event space on the second floor of Isetan Men's Building, as a pre-sale opportunity. Yanagida is scheduled to visit the store on the 15th for a portrait drawing event. The collaboration with TOOT, a Japanese men's underwear brand that is loved by fans for its "ultimate wearing experience" thanks to the sewing techniques of skilled craftsmen in its own factory, will see the release of four styles using Lucien Pellat-Finet's logo and icon as a motif.
