"NO.813," a concept shop directed by Toru Nishiyama, opened for a limited time from October 16th at the promotion section on the first floor of the Isetan Shinjuku Men's Building. It will be on display until the 29th.


Toru Nishiyama is the man behind WTAPS, DESCENDANT, FORTY PERCENT AGAINST RIGHTS, and more. "NO.813" is a combination of Japan's country code "81" and Tokyo's area code "03," and is a concept store that embodies the store's roots in Tokyo, where director Nishiyama was born and raised and where his roots were cultivated. It is mainly held irregularly in various locations as a pop-up event.

The pop-up at Isetan Shinjuku Men's Store, which has just started, will feature rare collaboration items and limited edition items created specifically for this occasion. They will be displayed on staggered days over the two-week period.


Double Taps x Toraichi "PILOT JUMPER 02" (27,000 yen) *Exclusive to Isetan Shinjuku Store


Descendants x adidas Originals "CRUSTER SNEAKER" (17,000 yen) *Pre-sale at Isetan Shinjuku
WTAPS x HERSCHEL "BATTERY" (37,000 yen) will be released in advance at Isetan Shinjuku on October 16th.


On the 19th, WTAPS x HUMAN MADE®'s "WTAPS TANKERS JACKET" (54,800 yen) will be released in advance at Isetan Shinjuku, and Descendants x POPEYE's "VOIL PULLOVER LS SHIRT" (20,000 yen) will be released exclusively at Isetan Shinjuku. Descendants x Grateful Dead's "FESTIVAL COWICHAN KNIT" (48,000 yen) will be released in advance at Isetan Shinjuku from October 22nd.

This event will allow you to experience the latest collections from each brand and get a full experience of Nishiyama's current creations. Details on the product lineup and sales methods are available on the event page on Isetan Men's official media, "IMn."