LACOSTE will open "OLD meets NEW," a limited-time shop selling secondhand clothing, at Omotesando Bakery Cafe 426 from September 13th to 25th.


The limited-time shop will bring together approximately 400 pieces of secondhand Lacoste clothing collected from all over the country, and original models from each era will be available for purchase. Under the theme "OLD meets NEW," the shop will also offer coordination that mixes secondhand clothing with this season's new fall/winter collection, as well as efforts to further increase the value of secondhand clothing beyond its original value, proposing a freer and fresher way to enjoy fashion that is not bound by eras.

Vintage x new mixed outfits "New Classic"
The interior of the store is decorated in line with the store's unique theme, and mixed outfits of vintage and new items are on display under five concepts, such as "New Classic," which mixes new knitwear with old innerwear items. You can also purchase vintage clothing that you like. In addition, during the opening period, an advertising campaign will be running proposing mixed outfits featuring more than 20 models, including Serina Motola. A lookbook compiling the outfits will also be distributed.

"Upcycle Order Event"
In addition, designer Fujisawa Yuki will be hosting an "Upcycle Order Event," a project to promote "upcycle," a new manufacturing method that creates items of greater value than the original product, limited to the first three people to arrive each day during the period. Those who bring in a Lacoste polo or T-shirt that was previously sold, or who purchase second-hand clothing in the store, will have the clothing decorated with foil and given as a gift. The finished product will be delivered at a later date.

Original Drop
A gift campaign will also be held during the period. The first 10,000 shop visitors will receive one original event sticker, and the first 3,000 people to purchase Lacoste products at the shop between September 13th and 19th will receive four additional original stickers. From September 20th to 25th, the first 3,000 people to purchase Lacoste products at the shop will receive an original drop.

This shop will only be open for a limited time, but even after it closes, services based on the "OLD meets NEW" spirit will continue to be available at all Lacoste shops. The "UPCYCLE Order Event" hosted by artists will be held continuously at each Lacoste shop for the rest of the year, with approximately 10 people per month.

Come visit this limited-time shop filled with Lacoste's new challenges.