Celebrating its 25th anniversary, Samantha Thavasa has undergone a rebranding, with new advertising visuals starting with its Fall 2019 collection.

The theme of this season's first collection is "NEO MASCULINE." Reaffirming the brand's roots, the brand will develop products based on the concept of "a brand aimed at mature women with an elegant, authentic, traditional style."




The design is focused on size and usability, proposing a casual, relaxed style. The result is a style that harmonizes coolness and elegance.




Haruna Matsui has been chosen as the model for the new advertising visuals. Stylist Nobutaka Kobayashi served as creative director, with photography by photographer Takao Sakai, stylist Chie Atsumi, and hair and makeup by Aya Murakami.