The film "Where There Is a Sauna," which enjoyed a long run of over a year in Finland, the home of saunas, will be released nationwide from September 14th. To commemorate the release of the film, collaborative sauna goods will be released in stages, including a T-shirt in collaboration with Saunaikitai, Japan's largest sauna search site.

Saunaikitai "Whisking Uncle T-shirt" (3,500 yen)

The "Whisking Uncle T-shirt" (3,500 yen), released to commemorate the film's release, is a collaboration with Saunaikitai, Japan's largest sauna search site. The cover features a large image of an old man whisking, a vihta (birch) massage that is an essential part of Finnish saunas. The man who appears in the film is also worth paying attention to. The ticket will be available for purchase from 10:00 on August 28th at the Saunaikitai Store (https://sauna-ikitai.com/special/steam-of-life), Uplink Shibuya, Uplink Kichijoji, and select theaters.

Kauniste "Mökkila Sauna Mat" (1,200 yen)

The "Mökkila Sauna Mat" (1,200 yen) by Kauniste, a popular Finnish textile brand, features a Mökkil pattern, depicting a small, traditional northern village surrounded by forest. It's a personal sauna mat that will get you in the Finnish sauna mood and that you'll want to carry around with you. A limited number will be on sale from 10:00 AM on August 28th at Kauniste Jiyugaoka, Uplink Shibuya, Uplink Kichijoji, and other select theaters.

"Hand Towel" (1,000 yen)

The "Original Illustration Hand Towel" (1,000 yen) by illustrator Koike Amiigo, which was used on the film's posters and flyers, is a must-have item for sauna lovers who want to say "What a nice loyly (steam)" instead of "What a nice bath." A limited number will be on sale from 10:00 AM on August 31st at Uplink Shibuya, Uplink Kichijoji, and other select theaters.

©2010 Oktober Oy.
From private saunas in the home or office to public saunas by lakes or in town, saunas are as deeply rooted in everyday life in Finland as they are in Japan's baths. The film "Where There's a Sauna" features unique saunas, including DIY ones shaped like camper vans, tractors, and telephone booths. It also shows Finnish men, known for being shy and taciturn, naked in the sauna, talking about life and breaking down in tears.

An unprecedented sauna boom is underway in Japan. After watching this film, why not grab some original merchandise and enjoy some "sauna activities" yourself?