Moschino will release its latest fragrance, "Moschino Toy" (50ml/15,000 yen), at the Hankyu Umeda Main Store on February 18th.

"Moschino Toy" is a fragrance that can be displayed in your room as a teddy bear, and with its heartwarming smile, it looks just like a stuffed animal. At the same time, it also shows off its cheeky side by wearing a T-shirt that reads "This is Not a Moschino Toy." When you remove the head, an atomizer is revealed, releasing a scent reminiscent of the soft, fluffy feel of a teddy bear.

Top notes of mandarin, cardamom, and bergamot create a refreshing woody scent carried on the cool mountain breeze. This is followed by the soft, silky scent of lavender, violet petals and hawthorn, followed by the warm, creamy forest scent of violet, aubepin and hawthorn.

The packaging, from which the bear can be seen, is also designed to look like a toy, with a back flip and hook. It was released in advance at Harrods in London and the brand's official online store in September 2014.