NEWoMan Shinjuku is undergoing its most extensive renovation since its opening in the spring of 2016. A total of 13 shops will open sequentially.

OFFICINE UNIVERSELLE BULY
One of the highlights of NEWoMan Shinjuku's renovation is the cosmetics brand OFFICINE UNIVERSELLE BULY, which will open on the first floor in early September. With roots in a long-established beauty pharmacy founded in 1803, the store offers fragrances, face care, and body care items made using unique natural methods passed down since the store's founding, tailored to suit each season and occasion. The Parisian-inspired interior and packaging make the store perfect for gifts. Opening specials include the ability to write names or special messages in calligraphy, as well as engraving services for items like combs.

Jurlique
Other cosmetics shops include FIVEISM x THREE, the industry's first comprehensive men's cosmetics brand, which debuted in the fall of 2018 and will open on the first floor on September 4th. Popular Australian organic cosmetics brand Jurlique will open on the third floor on September 5th, featuring a relaxing and comfortable counseling space that embodies the brand's unique aesthetic.

LE PHIL
New shops are also opening in the fashion and fashion accessories department. UNDERSON UNDERSON, an underwear brand that debuted this spring/summer season and uses washi paper fibers to achieve a comfortable fit, will open on the 4th floor on August 29th. LE PHIL, which attracted attention when it appeared in a pop-up shop in May, will open on the M2 floor on September 8th. The store will offer items for adult women who love nature and value essential things.

"Ichibiko"
Food-focused shops are opening one after another. On the second floor inside the station, "Ichibiko," a specialty strawberry sweets shop run by an agricultural corporation that cultivates "edible jewels, Migaki strawberries," opened on August 8 as NEWoMan's first store inside the station. This takeout specialty shop, which differs from previous cafes, offers NEWoMan-exclusive sweets such as strawberry au lait and strawberry tart, made with plenty of ripe, sweet strawberries delivered directly from the farm. Other stores that have already opened include CHEESE GARDEN, a popular cheesecake shop in Nasu, and ITOEN TEA GARDEN, a tea leaf specialty store offering a selection of teas from around the world.

Also, Good Morning Bangkok, an Asian ethnic Thai restaurant, will open on September 3rd, and THE MATCHA TOKYO, a tea stand that produces and sells organic matcha, will open its first store in a commercial facility on September 10th.