Maison Margiela and Gentle Monster will simultaneously launch a comprehensive eyewear collaboration worldwide on February 28, 2023.
MM005
Conceived by the Maison's Creative Director, John Galliano, and Gentle Monster, the genderless line, including sunglasses and eyeglasses, is based on a concept developed in the Artisanal Atelier and comprises 11 designs across a range of colorways. The French haute couture house and global fashion eyewear brand share a shared belief in and commitment to experimental craftsmanship, expressed in a creative dialogue inspired by the principles of savoir-faire and infused with the anthropological and iconographic inquiry at the heart of Maison Margiela.
MM001
In its creative approach, Gentle Monster explores the dualities inherent in personal expression: playfulness and elegance, delicacy and subversion, past and future. This juxtaposition reflects the illustrative and metaphorical themes inherent in Maison Margiela and Gentle Monster's methodology, which continually considers notions of memory, familiarity, instinctive choices and gestures that inform how and why we dress – the way we present ourselves. Endless tools for self-expression, eyewear's evocative designs and the body language they enable are infused with the social, cultural and pop culture associations that connect us all.
MM003
A silhouette inspired by the archetypal shapes of eyewear is subverted by the Maison Margiela identity. Constructed from acetate, the design is interpreted in lustrous colors spanning black, white, grey, cream, clear, and tortoiseshell. Formulated from the Maison's enduring concept of "unconscious glamour," the design is solidified with imagery and gestures that resonate compellingly within our historical consciousness. Applied to any style of design, "Apollopriate the Inapollopriate" refers to the switching between two essentially different classic wardrobe roles, or the improvisational use of an item different from its original intended use.
MM005
With their curved, oversized frames, MM001 and MM002 represent the bourgeois gesture of wearing sunglasses naturally, like a headband or tiara. When worn in this way, the Maison Margiela logo is visible at the top of the frame, while the brand's iconic four white stitches adorn the sides. Featuring a similar signature, MM003 draws on the genetics of sports glasses, evoking the Maison's code of "dressing in haste" to instantly mix eyewear with a diverse wardrobe.
MM002
Distorting classic shapes, MM004 and MM0005 reinterpret the oval sunglasses characteristic of mid-century postcard beach culture, transforming the frames into a powerful silhouette, reflecting the Maison's "Memory of" collection, which visualises memories from the past. MM008's shades and glasses are crafted in a cat-eye frame, synonymous with old-world glamour. Rooted in counterculture, the rebellious Wayfarer style is scaled up and down in MM006 and MM007, each sporting the Maison Margiela logo on the left hinge. MM009 and MM010 explore the intellectual transformation that occurs when Wayfarer-style sunglasses are transformed into glasses, while the more angular MM011 glasses evoke an academic style.
MM008
The collection will be available simultaneously worldwide from February 28th at Maison Margiela Tokyo, Omotesando, GINZA SIX, Shinsaibashi Parco, the Maison Margiela official online site, Gentle Monster flagship stores, the official online site, select shops, and more.
About Gentle Monster
Gentle Monster is a global fashion eyewear brand founded in 2011. Founded on a philosophy of luxury experimentation, its practice is defined by a radical and innovative perspective, a principle that informs not only its design values but also the conception of its retail spaces and creative projects. Aiming to fulfill the duality that exists within the human condition, each pair of sunglasses and eyeglasses created by the brand embodies the contrasts that are essential to the Gentle Monster ethos.
About Maison Margiela
Maison Margiela is a Parisian haute couture house founded in 1988 based on ideas of nonconformity and the subversion of norms. Under the creative direction of John Galliano, the brand inverts common dress codes and redefines the wardrobe for the digital age. Driven by instinct, the Maison is dedicated to uncompromising creativity, fuelled by values of authenticity, radicalism and self-expression. Its collections are conceived through a genderless spirit.
For inquiries:
Margiela Japan Client Services
0120-934-779
maisonmargiela.com
MM005Conceived by the Maison's Creative Director, John Galliano, and Gentle Monster, the genderless line, including sunglasses and eyeglasses, is based on a concept developed in the Artisanal Atelier and comprises 11 designs across a range of colorways. The French haute couture house and global fashion eyewear brand share a shared belief in and commitment to experimental craftsmanship, expressed in a creative dialogue inspired by the principles of savoir-faire and infused with the anthropological and iconographic inquiry at the heart of Maison Margiela.
MM001In its creative approach, Gentle Monster explores the dualities inherent in personal expression: playfulness and elegance, delicacy and subversion, past and future. This juxtaposition reflects the illustrative and metaphorical themes inherent in Maison Margiela and Gentle Monster's methodology, which continually considers notions of memory, familiarity, instinctive choices and gestures that inform how and why we dress – the way we present ourselves. Endless tools for self-expression, eyewear's evocative designs and the body language they enable are infused with the social, cultural and pop culture associations that connect us all.
MM003A silhouette inspired by the archetypal shapes of eyewear is subverted by the Maison Margiela identity. Constructed from acetate, the design is interpreted in lustrous colors spanning black, white, grey, cream, clear, and tortoiseshell. Formulated from the Maison's enduring concept of "unconscious glamour," the design is solidified with imagery and gestures that resonate compellingly within our historical consciousness. Applied to any style of design, "Apollopriate the Inapollopriate" refers to the switching between two essentially different classic wardrobe roles, or the improvisational use of an item different from its original intended use.
MM005With their curved, oversized frames, MM001 and MM002 represent the bourgeois gesture of wearing sunglasses naturally, like a headband or tiara. When worn in this way, the Maison Margiela logo is visible at the top of the frame, while the brand's iconic four white stitches adorn the sides. Featuring a similar signature, MM003 draws on the genetics of sports glasses, evoking the Maison's code of "dressing in haste" to instantly mix eyewear with a diverse wardrobe.
MM002Distorting classic shapes, MM004 and MM0005 reinterpret the oval sunglasses characteristic of mid-century postcard beach culture, transforming the frames into a powerful silhouette, reflecting the Maison's "Memory of" collection, which visualises memories from the past. MM008's shades and glasses are crafted in a cat-eye frame, synonymous with old-world glamour. Rooted in counterculture, the rebellious Wayfarer style is scaled up and down in MM006 and MM007, each sporting the Maison Margiela logo on the left hinge. MM009 and MM010 explore the intellectual transformation that occurs when Wayfarer-style sunglasses are transformed into glasses, while the more angular MM011 glasses evoke an academic style.
MM008The collection will be available simultaneously worldwide from February 28th at Maison Margiela Tokyo, Omotesando, GINZA SIX, Shinsaibashi Parco, the Maison Margiela official online site, Gentle Monster flagship stores, the official online site, select shops, and more.
About Gentle Monster
Gentle Monster is a global fashion eyewear brand founded in 2011. Founded on a philosophy of luxury experimentation, its practice is defined by a radical and innovative perspective, a principle that informs not only its design values but also the conception of its retail spaces and creative projects. Aiming to fulfill the duality that exists within the human condition, each pair of sunglasses and eyeglasses created by the brand embodies the contrasts that are essential to the Gentle Monster ethos.
About Maison Margiela
Maison Margiela is a Parisian haute couture house founded in 1988 based on ideas of nonconformity and the subversion of norms. Under the creative direction of John Galliano, the brand inverts common dress codes and redefines the wardrobe for the digital age. Driven by instinct, the Maison is dedicated to uncompromising creativity, fuelled by values of authenticity, radicalism and self-expression. Its collections are conceived through a genderless spirit.
For inquiries:
Margiela Japan Client Services
0120-934-779
maisonmargiela.com
